eLIBRARY

01Jul '09

THEORY BASED MOVIE: Creating a Blue Ocean in the U.S. Wine Industry (Part A)

INSEAD

The case entitled, ‘Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001’ is accompanied by a 2-part video called ‘Creating a Blue Ocean in the US Wine Industry’ that is free for instructor download. Part A provides a visual overview of the wine industry setting pre- [yellow tail]. It is a powerful complement to the paper case. Part B explores, through interviews with the principal players behind the launch of [yellow tail], the development and execution of Casella’s blue ocean strategic move.

Related Material:

CASE: Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001
TEACHING NOTE: Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001
THEORY BASED MOVIE: Creating a Blue Ocean in the U.S. Wine Industry (Part B)
LECTURE SLIDES: Creating a Blue Ocean in the U.S. Wine Industry
ACADEMIC ARTICLE: How Strategy Shapes Structure by Kim & Mauborgne
BOOK CHAPTER: Value Innovation, a Reconstructionist View of Strategy in Blue Ocean Strategy
BOOK CHAPTER: APPENDIX B in Blue Ocean Strategy
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