TEACHING MATERIALS
Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Currently, with over 20 Harvard bestselling cases. Chan Kim and Renée Mauborgne are the top three bestselling case authors globally.
ALL CASES
CASES BY TOPIC
BOOKS
TEACHING GUIDE
BLUE OCEAN BOOKS
Read the global bestsellers that forever changed the field of strategy and innovation.
BLUE OCEAN STRATEGY BY CHAPTERS
Chapter 1. Creating Blue Oceans
Chapter 2. Analytical Tools and Frameworks
Chapter 3. Reconstruct Market Boundaries
Chapter 4. Focus on the Big Picture, Not the Numbers
Chapter 5. Reach Beyond Existing Demand
Chapter 6. Get the Strategic Sequence Right
Chapter 7. Overcome Key Organizational Hurdles
Chapter 8. Build Execution into Strategy