Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.
CASES BY TOPIC
BLUE OCEAN BOOKS
Read the global bestsellers that forever changed the field of strategy and innovation.
BLUE OCEAN STRATEGY BY CHAPTERS
Chapter 1. Creating Blue Oceans
Chapter 2. Analytical Tools and Frameworks
Chapter 3. Reconstruct Market Boundaries
Chapter 4. Focus on the Big Picture, Not the Numbers
Chapter 5. Reach Beyond Existing Demand
Chapter 6. Get the Strategic Sequence Right
Chapter 7. Overcome Key Organizational Hurdles
Chapter 8. Build Execution into Strategy
Chapter 9. Align Value, Profit, and People Propositions