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TEACHING MATERIALS

Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Currently, with over 20 Harvard bestselling cases.

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TEACHING GUIDE

BLUE OCEAN STRATEGY | BLUE OCEAN SHIFT CASES

Explore our full collection, including more than 20 award-winning and bestselling cases, by clicking on each image.

Lessons from Napoleon
META case study
Andre Rieu case study
WEBTOON case study
Driving the Future
Apple case study
Blue Ocean Strategy Casebook
Nickel case study
Stitch Fix case study
TATA case study
Comic Relief
Ping An Good Doctor case
drybar case study
Blue Ocean Leadership thumb
Wawa case study
NTT Docomo
Tongwei case study
Prodigy case study
Stitch Fix Vs Amazon case study
cirque du soleil case study
Blue Ocean Strategy Hackathon
Salesforce case
Zappos case study
innovation that has changed the lives of women in india
Transsion blue ocean
PetWellClinic case study
Marvel case study
Nintendo Switch case study
Amazon case study
esports case study
yellow tail case study
Searching for Value case study
Lessons from Napoleon
PetWellClinic case study
Nickel case study
Tongwei case study
Marvel case study
META case study
Stitch Fix case study
Prodigy case study
Nintendo Switch case study
Andre Rieu case study
TATA case study
Stitch Fix Vs Amazon case study
Amazon case study
WEBTOON case study
Comic Relief
cirque du soleil case study
esports case study
Driving the Future
Ping An Good Doctor case
Blue Ocean Strategy Hackathon
yellow tail case study
Apple case study
drybar case study
Salesforce case
Blue Ocean Leadership thumb
Zappos case study
Wawa case study
innovation that has changed the lives of women in india
Searching for Value case study
Transsion blue ocean
NTT Docomo
Blue Ocean Strategy Casebook