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TEACHING MATERIALS

Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.

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BLUE OCEAN STRATEGY | BLUE OCEAN SHIFT CASES

Explore our collection of bestselling cases by clicking on each image.

PetWellClinic
Salesforce
NTT Docomo
Webtoon Entertainment thumb
Prodigy Finance
innovation that has changed the lives of women in india
Blue Ocean Leadership thumb
Amazon
Nintendo Switch
Stitch Fix vs Amazon
Hackathon
Andre Rieu
Marvel
Marvel
Comic Relief
Search for Value
Blue Ocean Strategy Casebook
Transsion blue ocean