TEACHING MATERIALS

Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.

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BLUE OCEAN STRATEGY | BLUE OCEAN SHIFT CASES

Explore our collection of bestselling cases by clicking on each image.

Marvel
Blue Ocean Strategy Casebook
NTT Docomo
innovation that has changed the lives of women in india
Andre Rieu
Hackathon
Comic Relief
Transsion blue ocean
Amazon
Salesforce
Prodigy Finance
Nintendo Switch
Search for Value