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TEACHING MATERIALS

Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.

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BLUE OCEAN STRATEGY | BLUE OCEAN SHIFT CASES

Explore our collection of bestselling cases by clicking on each image.

Nickel
Salesforce
NTT Docomo
Prodigy Finance
innovation that has changed the lives of women in india
PetWellClinic
Amazon
Nintendo Switch
Transsion blue ocean
Webtoon Entertainment thumb
Hackathon
Andre Rieu
Blue Ocean Leadership thumb
Stitch Fix vs Amazon
Marvel
Marvel
Comic Relief
Search for Value
Blue Ocean Strategy Casebook