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The Marvel Way: Restoring a Blue Ocean
Drybar: No Cuts. No Color. Just Blowouts!
Compte Nickel: Creating New Demand in the Retail Banking Sector
Tata Nano’s Execution Failure: How the People’s Car Failed to Reshape the Auto Industry and Create New Growth
Salesforce.com: Creating a Blue Ocean in the B2B Space
How Apple’s Corporate Strategy Drove High Growth
Blue Ocean Politics
Wikipedia: Making a Blue Ocean Strategic Move that Discourages Imitation
Cirque du Soleil: The Evolution of the Circus Industry
Skype: A Commercially Viable Blue Ocean?
How Zappos Created a New Market Space in the Overcrowded Shoe Retailing Industry
Rehability: More Than Just WheelchairsBlue Ocean Strategy Interactive Noncustomer Exercise – Gillette
Nintendo Wii : Lessons Learned from Noncustomers
Creating Winning Strategies in a Mature Market: the U.S. Wine Industry in 2001
Gillette : How a US Consumer Products Company Unlocked the Three Tiers of Noncustomers
Lessons From Breakthrough Strategic Moves Over the Last Century
Blue Ocean Strategy Implementation: Interactive Exercise
Blue Ocean Strategy Implementation: Lecture Slides

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