The Books
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.
Drawing on more than a decade of new research, Blue Ocean Shift is the definitive guide to help you move beyond competing, inspire your people’s confidence, and seize new growth.
- New York Times bestseller
- #1 Wall Street Journal bestseller
- USA Today bestseller
- Los Angeles Times bestseller
- Winner of the Best Strategy and Leadership book 2017 by 800CEO-Read
- #1 business book of 2017 by Library Journal
- “Best Business and Leadership Books of 2017” by Amazon
- “One of the biggest books of the year” by Apple iBooks
- Already being translated into 30 languages
Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
Embraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold over 3.6 million copies.
It is being published in a record-breaking 46 languages and is a bestseller across five continents.
First published in 2005, it was updated and expanded with fresh content in 2015.
- More than 3.6 million copies sold worldwide
- A bestseller across five continents
- Translated into 46 languages
- “One of the bestselling business books of the century” – Financial Times
- “Blue Ocean Strategy is the most successful book on business master-planning” – The Economist
- Featured on more than 300 bestseller lists across the globe
- Thinkers50 Strategy Award for Best Business Book of the decade
- The Fast Company Leadership Hall of Fame
- Winner of the Carl S. Sloane Award for Excellence in Management Consulting
- Selected as one of the 40 most influential books in the History of the People’s Republic of China (1949-2009) along with Adam Smith’s The Wealth of Nations.
