Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.
Drawing on more than a decade of new research, Blue Ocean Shift is the definitive guide to help you move beyond competing, inspire your people’s confidence, and seize new growth.
Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
Embraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold over 3.6 million copies.
It is being published in a record-breaking 46 languages and is a bestseller across five continents.
First published in 2005, it was updated and expanded with fresh content in 2015.