The Books

Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne.

Drawing on more than a decade of new research, Blue Ocean Shift is the definitive guide to help you move beyond competing, inspire your people’s confidence, and seize new growth.

• New York Times bestseller
• #1 Wall Street Journal bestseller
• USA Today bestseller
• Los Angeles Times bestseller
• Winner of the Best Strategy and Leadership book 2017
• One of the biggest books of the year by Apple iBooks

Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Embraced by organizations and industries worldwide, Blue Ocean Strategy is a global phenomenon that has sold over 3.6 million copies.

It is being published in a record-breaking 46 languages and is a bestseller across five continents.

First published in 2005, it was updated and expanded with fresh content in 2015.

• More than 3.6 million copies sold worldwide
• A bestseller across five continents
• Translated into 46 languages
• One of the bestselling business books of the century – Financial Times