REIMAGINE
YOUR BUSINESS
Discover a new way of thinking that allows you to break away from the competition and sets you on the path to profitable growth. Go beyond disruption, where business and society can thrive together.
REIMAGINE
YOUR BUSINESS
WHAT IS BLUE OCEAN STRATEGY?
The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization.
WHAT IS BLUE OCEAN STRATEGY?
The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization.
HOW TO SHIFT FROM RED OCEANS TO BLUE OCEANS?
To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components. Learn what they are and how to implement them.
HOW TO SHIFT FROM RED OCEANS TO BLUE OCEANS?
To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components. Learn what they are and how to implement them.
Discover a NEW way to innovate and grow
It’s time to dispel the myth that innovation must be disruptive. Nondisruptive creation is a path to new industries, new jobs, and profitable growth but without the pain of shuttered companies, hurt communities, or lost jobs of disruption in its wake. It’s a path beyond disruption, where business and society can thrive together.
BE INSPIRED
Get the seminal books that challenged everything we knew about strategy and its execution, and now innovation
MEET THE AUTHORS
#1 Management Thinkers in the World
Chan Kim and Renée Mauborgne
are the authors of the New York Times Best Seller Blue Ocean Shift and the 4 million copy global bestseller Blue Ocean Strategy. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication. In 2019, they were named the #1 Management Thinkers in the World by Thinkers50.
BLUE OCEAN TOOLS AND FRAMEWORKS
Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.
BLUE OCEAN SPRINT with AI NAVIGATOR
Kickstart Your Growth, Break Free from Competition, and Redefine Your Market to Seize New Opportunities
Leverage the new AI Navigator, your superpowered Blue Ocean-trained partner in strategy and put it to work for your business.
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google
BLUE OCEAN STUDENT ENTREPRENEUR COMPETITION
The largest and most prestigious virtual pitch competition for high school students around the world
The 2026 registration is now open.
In the 2024-2025 edition, over 12,000 high school students representing 163 countries and 48 US states participated in the competition
TEACH BLUE OCEAN CASES
Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method.
Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class.
TEACH BLUE OCEAN CASES
Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method.
Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class.
BLUE OCEAN BLOG
Find out how blue ocean tools can transform individuals, organizations, and nations all around the world. Read the latest thought leadership articles from Chan Kim and Renée Mauborgne.
BLUE OCEAN BLOG
Find out how blue ocean tools can transform individuals, organizations, and nations all around the world. Read the latest thought leadership articles from Chan Kim and Renée Mauborgne.