REIMAGINE
YOUR BUSINESS
Discover a new way of thinking that allows you to break away from the pack while simultaneously reducing your costs, setting you on the path to profitable growth.
REIMAGINE
YOUR BUSINESS
Discover a new way of thinking that allows you to break away from the pack while simultaneously reducing your costs, setting you on the path to profitable growth.
WHAT IS BLUE OCEAN STRATEGY?
The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization.
WHAT IS BLUE OCEAN STRATEGY?
The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization.
HOW TO SHIFT FROM RED OCEANS TO BLUE OCEANS?
To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components. Learn what they are and how to implement them.
HOW TO SHIFT FROM RED OCEANS TO BLUE OCEANS?
To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components. Learn what they are and how to implement them.
THE BLUE OCEAN ONLINE COURSEUPDATED
Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.
For anyone tired of competing head-to-head and wanting to seize new growth.
BE INSPIRED
Get the seminal books that challenged everything we knew about strategy and its execution
MEET THE AUTHORS
#1 Management Thinkers in the World
Chan Kim and Renée Mauborgne
are Professors of Strategy at INSEAD and authors of The New York Times Bestseller Blue Ocean Shift and the 4 million global bestseller Blue Ocean Strategy. In 2019, Chan Kim and Renée Mauborgne were named the #1 Management Thinkers in the World by Thinkers50.
Get the seminal books that challenged everything we knew about strategy and its execution
MEET THE AUTHORS
#1 Management Thinkers in the World
Chan Kim and Renée Mauborgne
are Professors of Strategy at INSEAD and authors of The New York Times Bestseller Blue Ocean Shift and the 4 million global bestseller Blue Ocean Strategy. In 2019, Chan Kim and Renée Mauborgne were named the #1 Management Thinkers in the World by Thinkers50.
BLUE OCEAN TOOLS AND FRAMEWORKS
Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.
TEACH BLUE OCEAN CASES
Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method.
Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class.
TEACH BLUE OCEAN CASES
Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method.
Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class.
BLUE OCEAN BLOG
Find out how blue ocean tools can transform individuals, organizations, and nations all around the world. Read the latest thought leadership articles from Chan Kim and Renée Mauborgne.
BLUE OCEAN BLOG
Find out how blue ocean tools can transform individuals, organizations, and nations all around the world. Read the latest thought leadership articles from Chan Kim and Renée Mauborgne.