This website requires a newer version of Internet Explorer We recommend to update your browser to the latest version of Internet Explorer

Update your browser

Blue
Ocean
Strategy

CREATE UNCONTESTED MARKET SPACE
& MAKE THE COMPETITION IRRELEVANT

Get first sneak peeks of the new book,
Blue Ocean Shift, out this fall.

Meet the Creators

W. Chan Kim
Renée Mauborgne

Out this Fall!

Blue Ocean Shift book

THE INDISPENSABLE FOLLOW-UP
TO THE #1 GLOBAL BESTSELLER
BLUE OCEAN STRATEGY

Transforming Nations
with Blue Ocean Strategy

Transforming Nations with Blue Ocean Strategy

International Conference
on Blue Ocean Strategy

As Seen In