Learn

What are red and blue oceans?

What are red and blue oceans?

How can you shift your organization from red to blue oceans?

How can you shift your organization from red to blue oceans?

BLUE OCEAN ONLINE COURSE

Blue Ocean Practical Introduction online course is your first step to shifting out of red ocean of bloody competition into the blue ocean of new market space

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BLUE OCEAN ONLINE COURSE

Meet the Authors

W. Chan Kim &
Renée Mauborgne

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Founders W. Chan Kim & Renée Mauborgne

Teach

Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class

Impact

Find out how blue ocean thinking is transforming individuals, companies and nations all around the world

The Blue Ocean High School Entrepreneurship Competition

Join the largest virtual entrepreneurship competition in the world created and supported by high school students.

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Blog

Read what’s new or
contribute your own story

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Blue Ocean Blog
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