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Blue
Ocean
Strategy

CREATE UNCONTESTED MARKET SPACE
& MAKE THE COMPETITION IRRELEVANT

Get your free crash course on
Blue Ocean Strategy.

Meet the Creators

W. Chan Kim
Renée Mauborgne

Out this Fall!

Blue Ocean Shift book

THE INDISPENSABLE FOLLOW-UP
TO THE #1 GLOBAL BESTSELLER
BLUE OCEAN STRATEGY

Transforming Nations
with Blue Ocean Strategy

Transforming Nations with Blue Ocean Strategy

International Conference
on Blue Ocean Strategy

As Seen In