Innovation Doesn’t Have to be Disruptive
“This book will become a business classic.”
— Jake Cohen, Senior Associate Dean at the MIT Sloan School of Management
Out Now!
An Alternative Path to Growth Where Business and Society Can Thrive Together
Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries.
Now, the #1 global bestselling authors of Blue Ocean Strategy, Chan Kim and Renée Mauborgne reveal another way to innovate and grow.
They call this new approach, nondisruptive creation, which is free from the destructive displacement that happens when innovators set out to disrupt.
Beyond Disruption is out now!
Available wherever books are sold
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“Beyond Disruption will be the innovation playbook for decades to come.”
—Warren Tuttle, a board member of the United States Intellectual Property Alliance.
“Chan Kim and Renée Mauborgne once again have written an agenda-setting book. A must-read for executives, policymakers and students alike.”
—Craig Hatkoff, Co-founder of the Tribeca Film Festival, Co-founder of the Disruptor Awards
FROM BLUE OCEAN STRATEGY TO NONDISRUPTIVE CREATION
Discover how Chan Kim and Renée Mauborgne’s research in blue ocean led them to discover the missing half of innovation beyond disruption.
WHAT IS NONDISRUPTIVE CREATION?
Nondisruptive creation is a path to new industries, new jobs, and profitable growth but without the pain of shuttered companies, hurt communities, or lost jobs of disruption in its wake. It’s a path beyond disruption, where business and society can thrive together.
It’s time to dispel the myth that innovation must be disruptive. Nondisruptive creation is an alternative path to growth that expands our understanding about where real opportunities reside.
The book offers an enlightened strategy for addressing the unmet needs of the 21st century which will lead imaginative thinkers to approach business with a whole new perspective.”
—Alan Patricof, Founder and Chairman of Primetime Partners, Chairman Emeritus of Greycroft Llc and Founder of Apax Partners
WHAT IS BLUE OCEAN STRATEGY?
The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization.
WHAT IS BLUE OCEAN STRATEGY?
The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization.
HOW TO SHIFT FROM RED OCEANS TO BLUE OCEANS?
To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components. Learn what they are and how to implement them.
HOW TO SHIFT FROM RED OCEANS TO BLUE OCEANS?
To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components. Learn what they are and how to implement them.
BE INSPIRED
Get the seminal books that challenged everything we knew about strategy and its execution
MEET THE AUTHORS
#1 Management Thinkers in the World
Chan Kim and Renée Mauborgne
are the authors of the New York Times Bestseller Blue Ocean Shift and the 4 million copy global bestseller Blue Ocean Strategy. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication. In 2019, they were named the #1 Management Thinkers in the World by Thinkers50.
Get the seminal books that challenged everything we knew about strategy and its execution
BLUE OCEAN TOOLS AND FRAMEWORKS
Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.
THE BLUE OCEAN ONLINE COURSEUPDATED
Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.
For anyone tired of competing head-to-head and wanting to seize new growth.
TEACH BLUE OCEAN CASES
Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method.
Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class.
TEACH BLUE OCEAN CASES
Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method.
Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class.
BLUE OCEAN BLOG
Find out how blue ocean tools can transform individuals, organizations, and nations all around the world. Read the latest thought leadership articles from Chan Kim and Renée Mauborgne.
BLUE OCEAN BLOG
Find out how blue ocean tools can transform individuals, organizations, and nations all around the world. Read the latest thought leadership articles from Chan Kim and Renée Mauborgne.