REIMAGINE

YOUR BUSINESS

Discover a new way of thinking that allows you to break away from the pack while simultaneously reducing your costs, setting you on the path to profitable growth.

REIMAGINE

YOUR BUSINESS

Discover a new way of thinking that allows you to break away from the pack while simultaneously reducing your costs, setting you on the path to profitable growth.

What is Blue Ocean Strategy?

WHAT IS BLUE OCEAN STRATEGY?

The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization.

WHAT IS BLUE OCEAN STRATEGY?

what is blue ocean strategy

The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization.

HOW TO SHIFT FROM RED OCEANS TO BLUE OCEANS?

To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components. Learn what they are and how to implement them.

what is blue ocean strategy

HOW TO SHIFT FROM RED OCEANS TO BLUE OCEANS?

what is blue ocean strategy

To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components. Learn what they are and how to implement them.

THE BLUE OCEAN ONLINE COURSEUPDATED

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Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.

For anyone tired of competing head-to-head and wanting to seize new growth.

BE INSPIRED

Get the seminal books that challenged everything we knew about strategy and its execution

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More than 4 million copies sold worldwide
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A bestseller across five continents
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Translated into 47 languages
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One of the bestselling business books of the century – Financial Times
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New York Times bestseller
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#1 Wall Street Journal bestseller
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USA Today bestseller
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Los Angeles Times bestseller
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Winner of the Best Strategy and Leadership book 2017

MEET THE AUTHORS

#1 Management Thinkers in the World

Chan Kim and Renée Mauborgne

are Professors of Strategy at INSEAD and authors of The New York Times Bestseller Blue Ocean Shift and the 4 million global bestseller Blue Ocean Strategy. In 2019, Chan Kim and Renée Mauborgne were named the #1 Management Thinkers in the World by Thinkers50.

Get the seminal books that challenged everything we knew about strategy and its execution

N
More than 4 million copies sold worldwide
N
A bestseller across five continents
N
Translated into 47 languages
N
One of the bestselling business books of the century – Financial Times
N
New York Times bestseller
N
#1 Wall Street Journal bestseller
N
USA Today bestseller
N
Los Angeles Times bestseller
N
Winner of the Best Strategy and Leadership book 2017

MEET THE AUTHORS

#1 Management Thinkers in the World

Chan Kim and Renée Mauborgne

are Professors of Strategy at INSEAD and authors of The New York Times Bestseller Blue Ocean Shift and the 4 million global bestseller Blue Ocean Strategy. In 2019, Chan Kim and Renée Mauborgne were named the #1 Management Thinkers in the World by Thinkers50.

blue ocean strategy tools frameworks

BLUE OCEAN TOOLS AND FRAMEWORKS

Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.

TEACH BLUE OCEAN CASES

Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method.

Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class.

teaching materials cases
teaching materials cases

TEACH BLUE OCEAN CASES

Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method.

Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class.

blue ocean blog

BLUE OCEAN BLOG

Find out how blue ocean tools can transform individuals, organizations, and nations all around the world. Read the latest thought leadership articles from Chan Kim and Renée Mauborgne.

blue ocean blog

BLUE OCEAN BLOG

Find out how blue ocean tools can transform individuals, organizations, and nations all around the world. Read the latest thought leadership articles from Chan Kim and Renée Mauborgne.

BLUE OCEAN STUDENT ENTREPRENEUR COMPETITION

The largest and most prestigious virtual pitch competition for high school students around the world

Every year, thousands of high school students pitch their innovative business concepts to experienced entrepreneurs and business people, receive feedback on their ideas, join a community of like-minded students, and compete for thousands in cash prizes.

The 2022-2023 Blue Ocean Competition is open for registration!

Blue Ocean Competition
Blue Ocean Competition

BLUE OCEAN STUDENT ENTREPRENEUR COMPETITION

The largest and most prestigious virtual pitch competition for high school students around the world

Every year, thousands of high school students pitch their innovative business concepts to experienced entrepreneurs and business people, receive feedback on their ideas, join a community of like-minded students, and compete for thousands in cash prizes.

The 2022-2023 Blue Ocean Competition is open for registration!