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REIMAGINE

YOUR BUSINESS

Discover a new way of thinking that allows you to break away from the competition and sets you on the path to profitable growth. Go beyond disruption, where business and society can thrive together.

REIMAGINE

YOUR BUSINESS

Discover a new way of thinking that allows you to break away from the competition and sets you on the path to profitable growth. Go beyond disruption, where business and society can thrive together.
What is Blue Ocean Strategy?

WHAT IS BLUE OCEAN STRATEGY?

The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization.

WHAT IS BLUE OCEAN STRATEGY?

what is blue ocean strategy

The market universe is composed of two types of oceans: red oceans and blue oceans. Learn what separates them and why understanding the difference can transform your organization.

HOW TO SHIFT FROM RED OCEANS TO BLUE OCEANS?

To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components. Learn what they are and how to implement them.

what is blue ocean strategy

HOW TO SHIFT FROM RED OCEANS TO BLUE OCEANS?

what is blue ocean strategy

To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components. Learn what they are and how to implement them.

Discover another way to innovate and grow

It’s time to dispel the myth that innovation must be disruptive. Nondisruptive creation is a path to new industries, new jobs, and profitable growth but without the pain of shuttered companies, hurt communities, or lost jobs of disruption in its wake. It’s a path beyond disruption, where business and society can thrive together.

BE INSPIRED

Get the seminal books that challenged everything we knew about strategy and its execution, and now innovation

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Learn what red and blue oceans are
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Discover how to create new market space
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Master how to reconstruct market boundaries and create new demand
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Learn why you shouldn't aim to beat the competition
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Gain a step-by-step guide to shift from red to blue oceans
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Learn what works, what doesn't, and how to avoid potential pitfalls along the way
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Discover how to build people's confidence for success
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Master why humanness is key to effectuate change
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Learn why innovation doesn’t have to be disruptive
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Discover a positive-sum approach to innovation & growth
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Master a path for business and society to thrive together
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Learn how to create nondisruptive opportunities in a systematic way

MEET THE AUTHORS

#1 Management Thinkers in the World

Chan Kim and Renée Mauborgne

are the authors of the New York Times Bestseller Blue Ocean Shift and the 4 million copy global bestseller Blue Ocean Strategy. In 2023, they were chosen as two of the four leading thinkers in the 100 years of Harvard Business Review’s publication. In 2019, they were named the #1 Management Thinkers in the World by Thinkers50.

BLUE OCEAN STUDENT ENTREPRENEUR COMPETITION

The largest and most prestigious virtual pitch competition for high school students around the world

The 2024 Blue Ocean Competition is now open for registration!

Last year over 5200 high school students representing 146 countries participated in the competition

Blue Ocean Student Entrepreneur Competition

BLUE OCEAN TOOLS AND FRAMEWORKS

Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.

TEACH BLUE OCEAN CASES

Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method.

Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class.

teaching materials cases
teaching materials cases

TEACH BLUE OCEAN CASES

Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method.

Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class.

blue ocean blog

BLUE OCEAN BLOG

Find out how blue ocean tools can transform individuals, organizations, and nations all around the world. Read the latest thought leadership articles from Chan Kim and Renée Mauborgne.

blue ocean blog

BLUE OCEAN BLOG

Find out how blue ocean tools can transform individuals, organizations, and nations all around the world. Read the latest thought leadership articles from Chan Kim and Renée Mauborgne.

THE BLUE OCEAN STRATEGY ONLINE COURSE

Join thousands of leaders like you who are already creating innovative companies, products, and services that stand out from the crowd.

BLUE OCEAN ONLINE COURSE

Learn how to leave the competition behind. Created by the #1 Management Thinkers in the World.

Your guide to creating a blue ocean. Start today.

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