What are Red and Blue Oceans?
Why Shift from Red to Blue Oceans?
How to Shift from Red to Blue Oceans
Blue Ocean Tools & Process
Blue Ocean Leadership
Blue Ocean Examples
What We Stand For
Blue Ocean Global Network
Standing Apart From The Competition
Achieving Rapid, Profitable Growth
Creating A Leap In Value At Lower Costs
Shaping Industry Conditions In Your Favour
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What are red and blue oceans?
How can you
your organization from red to blue oceans?
Blue Ocean Online Course
Sharks eating you alive?
You need to change course.
The Blue Ocean Online Course will show you how.
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Meet the Authors
#1 Business Thinkers in the World
W. Chan Kim &
Get the seminal books that challenged everything we knew about strategy and its execution
More than 4 million copies sold worldwide
A bestseller across five continents
Translated into 46 languages
One of the bestselling business books of the century – Financial Times
New York Times
#1 Wall Street Journal
Los Angeles Times
Winner of the Best Strategy and Leadership book 2017
Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class
Find out how blue ocean thinking is transforming individuals, companies and nations all around the world
The Blue Ocean High School Entrepreneurship Competition
Join the largest virtual entrepreneurship competition in the world created and supported by high school students.
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