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What are red and blue oceans?
How can you shift your organization from red to blue oceans?
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Blue Ocean Academy has everything you need to start applying blue ocean concepts and tools in practice
Get Inspired
Get the seminal books that challenged everything we knew about strategy and its execution
- More than 4 million copies sold worldwide
- A bestseller across five continents
- Translated into 46 languages
- One of the bestselling business books of the century – Financial Times
- New York Times bestseller
- #1 Wall Street Journal bestseller
- USA Today bestseller
- Los Angeles Times bestseller
- Winner of the Best Strategy and Leadership book 2017
Teach
Check out our wealth of cases and teaching materials to teach blue ocean concepts in your class
Impact
Find out how blue ocean thinking is transforming individuals, companies and nations all around the world
Organize
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Wisdom
Share some classic blue ocean quotes
