Chan Kim and Renee Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space.
Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.
Create a business strategy that sets you apart with blue ocean strategy tools and frameworks.
Blue Ocean Studio™ is an interactive and collaborative platform that will guide you through the proven blue ocean tools and process.
[SPECIAL OFFER] Now the annual subscription comes with complimentary access to the bestselling Blue Ocean Practical Introduction™ Online Course and its Companion Workbook.
Learn the fundamentals of blue ocean strategy through the online course and apply them to your business in Blue Ocean Studio™.