Chan Kim and Renée Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space.
Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.
BLUE OCEAN STRATEGY & SHIFT TOOLS
Discover each of the tools and learn HOW to put them into practice.
BLUE OCEAN LEADERSHIP
Unlock the ocean of unrealized talent and energy in your organization.