BLUE OCEAN STRATEGY | SHIFT | LEADERSHIP

TOOLS AND FRAMEWORKS

Chan Kim and Renée Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space.

Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.

      BLUE OCEAN STRATEGY & SHIFT TOOLS

      Discover each of the tools and learn HOW to put them into practice.

      Red Ocean Vs Blue Ocean Strategy
      Three Tiers of Noncustomers
      PMS Map
      Three Components of a Blue Ocean Shift
      Value Innovation
      Six Paths Framework
      Price Corridor of the Mass
      Three Components of Humanness
      Strategy Canvas
      Four Actions Framework
      Sequence of Creating a Blue ocean
      Four Hurdles to Strategy Execution
      Buyer Utility Map
      ERRC Grid
      Five Steps to a Blue Ocean Shift
      Fair Process

      BLUE OCEAN LEADERSHIP

      Unlock the ocean of unrealized talent and energy in your organization.

      Tipping Point Leadership
      Cost of Disengaged Employees
      Blue Ocean Leadership Vs Conventional Leadership
      Leadership Canvas
      Leadership Grid

      THE BLUE OCEAN ONLINE COURSEUPDATED

      Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.

      For anyone tired of competing head-to-head and wanting to seize new growth.

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      BLUE OCEAN STUDIO™

      blue ocean studio

      Powerful tools to create your business strategy

      Follow a guided process for new market creation, build innovative business models, and transform your business within our interactive workspace.