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BLUE OCEAN STRATEGY | SHIFT | LEADERSHIP

TOOLS AND FRAMEWORKS

Chan Kim and Renée Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space.

Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.

      BLUE OCEAN STRATEGY & SHIFT TOOLS

      Discover each of the tools and learn HOW to put them into practice.

      Red Ocean Vs Blue Ocean Strategy
      Three Tiers of Noncustomers
      PMS Map
      Three Components of a Blue Ocean Shift
      Value Innovation
      Six Paths Framework
      Price Corridor of the Mass
      Three Components of Humanness
      Strategy Canvas
      Four Actions Framework
      Sequence of Creating a Blue ocean
      Four Hurdles to Strategy Execution
      Buyer Utility Map
      ERRC Grid
      Five Steps to a Blue Ocean Shift
      Fair Process

      BLUE OCEAN LEADERSHIP

      Unlock the ocean of unrealized talent and energy in your organization.

      Tipping Point Leadership
      Cost of Disengaged Employees
      Blue Ocean Leadership Vs Conventional Leadership
      Leadership Canvas
      Leadership Grid
      The Official Blue Ocean Online Certificated Course

      BLUE OCEAN SPRINT

      Learn how to leave the competition behind. Discover how to create a new market space while lowering your costs, fast.

      “LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google

      Join thousands of leaders like you who are creating innovative companies, products, and services that stand out from the crowd.

      THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM

      Blue Ocean Strategy Practitioner Program

      Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities

      Get started with new market creation with our live, interactive, expert-led program.

      ENROLL TODAY