Blue Ocean Leadership was created by world-renowned professors Chan Kim and Renée Mauborgne. The same way that blue ocean strategy can create uncontested market space, blue ocean leadership can unleash the ocean of untapped talent and employee potential in organizations.
Unlike most research in the field of leadership that has largely drawn on psychology and cognitive science, blue ocean leadership looks to the field of strategy to inform the practice of leadership in business.
WHAT IS BLUE OCEAN LEADERSHIP?
Blue Ocean Leadership provides a systematic way to unlock the ocean of unrealized talent and energy in your organization fast and at low cost. It achieves this while conserving leaders’ most precious resource: TIME.
Blue Ocean Leadership in essence, can be thought of as a service that people in an organization either ‘BUY’ or ‘DON’T BUY’.
CONVENTIONAL LEADERSHIP DEVELOPMENT APPROACHES
BLUE OCEAN LEADERSHIP
© Chan Kim & Renée Mauborgne. All rights reserved.
WHY DO YOU NEED BLUE OCEAN LEADERSHIP?
Disengaged employees cost your business.
HOW TO PUT BLUE OCEAN LEADERSHIP INTO PRACTICE?
Follow the four-step process to convert noncustomers into customers of your leadership.
|See your leadership reality.
|Select to-be Leadership Profiles.
|Institutionalize new leadership practices.
A CASE IN POINT
A British Retail Group (BRG) applied Blue Ocean Leadership to redefine what effectiveness meant for frontline, midlevel and senior leaders.
LET’S GET ACADEMIC
Releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. Visualising blue ocean leadership in comparison to conventional leadership practices will help you with implementation.
EXPLORE IN DEPTH
LEADERSHIP Q & A
Check out some of the most frequently asked questions on Blue Ocean Leadership
BLUE OCEAN SPRINT
Learn how to leave the competition behind. Discover how to create a new market space while lowering your costs, fast.
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google
Join thousands of leaders like you who are creating innovative companies, products, and services that stand out from the crowd.
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities
Get started with new market creation with our live, interactive, expert-led program.