Unlike most research in the field of leadership that has largely drawn on psychology and cognitive science, blue ocean leadership developed by Kim and Mauborgne looks to the field of strategy to inform the practice of leadership in business.
Blue Ocean Leadership provides a systematic way to unlock the ocean of unrealized talent and energy in your organization fast and at low cost. It achieves this while conserving leaders’ most precious resource: TIME.
Blue Ocean Leadership in essence, can be thought of as a service that people in an organization either ‘BUY’ or ‘DON’T BUY’.
Conventional Leadership
|
Blue Ocean Leadership |
Focus on the values, qualities and behavioral styles | Focus on acts and activities leaders need to undertake |
Detached from market results people are expected to achieve | Leaders’ actions closely connected to market realities |
Focus mostly on the executive and senior levels | Distribute leadership across three management levels |
Extra time required for leadership practices | High impact leadership acts and activities at low cost |
01 | See your leadership reality. |
02 | Develop alternative Leadership Profiles. |
03 | Select to-be Leadership Profiles. |
04 | Institionalize new leadership pratices. |
A British Retail Group (BRG) applied Blue Ocean Leadership to redefine what effectiveness meant for frontline, midlevel and senior leaders.
Releasing the ocean of untapped talent and energy of employees is something few companies can afford not to do. Visualising blue ocean leadership in comparison to conventional leadership practices will help you with implementation.
Check out some of the most frequently asked questions on Blue Ocean Leadership