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How to Create Your Blue Ocean Through Noncustomer Analysis
Adopting a blue ocean perspective can allow you to reach beyond your existing industry’s customers.
By Chan Kim and Renée Mauborgne, with Mi Ji
How to Be a Blue Ocean Strategist in a Post-pandemic World
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute ...
How to Create Your Blue Ocean Through Noncustomer Analysis
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
Four Hurdles to Strategy Execution in Your Organization
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) Once a company has developed a blue ocean...
A Blue Ocean Compass for Your Post-Covid Strategy
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
Four Actions Framework and Eliminate-Reduce-Raise-Create Grid (Examples + Template)
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017).The four actions...
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