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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Three Steps Towards Market Domination
The market dynamics of value innovation. No company wants perfect competition. It’s tough. There’s no money in it. Perfect...
The Benefits of Innovation That Isn’t Disruptive
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
How Duolingo Gamified Language Learning to Revolutionize Online Education
By Oh Young KooInstitute Senior Executive Fellow at The INSEAD Blue Ocean Strategy Institute Have you ever attempted to...
Artificial Intelligence on the Runway
Written by Melanie Pipino, an Institute Fellow at the INSEAD Blue Ocean Strategy Institute. Image created by OpenAI's...
What Innovators Who Create New Markets Do Differently
For decades, the business and corporate world has been sold on three ideas: One, we should analyze what is, to shape our...
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