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From Blue Ocean Strategy to Nondisruptive Creation
By Chan Kim and Renée Mauborgne
Kim and Mauborgne Honored as Leading Thinkers in Harvard Business Review’s 100th-anniversary Celebration
Harvard Business Review paid tribute to Harvard's Michael Porter and the late Clayton Christensen, and INSEAD's Chan Kim...
From Blue Ocean Strategy to Nondisruptive Creation
After the publication of our books Blue Ocean Strategy and Blue Ocean Shift, a question repeatedly popped up from...
How to Create Your Blue Ocean Through Noncustomer Analysis
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
How to Be a Blue Ocean Strategist in a Post-pandemic World
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute ...
Four Hurdles to Strategy Execution in Your Organization
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) Once a company has developed a blue ocean...
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