BE INSPIRED.

BE BLUE OCEAN.

An Alternative Path to Growth Where Business and Society Can Thrive Together

By Chan Kim and Renée Mauborgne

Excerpts from Chan Kim & Renée Mauborgne’s Beyond Disruption: Innovate and Achieve Growth without Displacing...

We are happy to announce that the 8th edition of the International Blue Ocean Awards just concluded on April 13th. The...

Harvard Business Review paid tribute to Harvard's Michael Porter and the late Clayton Christensen, and INSEAD's Chan Kim...

After the publication of our books Blue Ocean Strategy and Blue Ocean Shift, a question repeatedly popped up from...

Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...

Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.

For anyone tired of competing head-to-head and wanting to seize new growth.

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Learn how to put blue ocean theory and its tools and frameworks into practice in just 5 weeks with our interactive, expert-led program.