BE INSPIRED.

BE BLUE OCEAN.

With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation.

By Chan Kim and Renée Mauborgne, with Mi Ji

Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute ...

Five years ago, in 2017, the idea for the Global Blue Ocean Leadership Awards was born. The aim was to create an award...

Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...

Written by Michael Olenick, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute.Completing their...

Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and their How to...

Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.

For anyone tired of competing head-to-head and wanting to seize new growth.

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Follow a guided process for new market creation, build innovative business models, and transform your business within our interactive workspace.