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The Rising Importance of Value Innovation for Creating New Growth
With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation.
By Chan Kim and Renée Mauborgne, with Mi Ji
How to Be a Blue Ocean Strategist in a Post-pandemic World
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute ...
A Blue Ocean Compass for Your Post-Covid Strategy
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
From Red to Dead: CNN+
Written by Michael Olenick, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute.Completing their...
Select the Right Strategic Initiatives to Plan Your Company’s Future Growth
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and their How to...
Strategic Alignment – The Key to Successful Business Strategy
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and their How Strategy Shapes Structure Harvard...
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