BE INSPIRED.

BE BLUE OCEAN.

Four questions to help you rethink industry logic and existing practices to prepare for a powerful comeback.

By Chan Kim and Renée Mauborgne

Written by Chan Kim and Renée Mauborgne, with Mi Ji As the Covid-19 pandemic continues to evolve, managers around the...

“Build it and they will come” is a myth “Build it and they will come”. The phrase, popular in Silicon Valley, is often said...

‘Strategy’ and ‘tactics’ – we hear people use these terms all the time at work or online, often interchangeably. But...

Professional development goals are a crucial part of obtaining a successful and fulfilling career. As in all areas of our...

So you want to work smarter not harder – who doesn’t? Most of us would like to use our time more efficiently. The question...

Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.

For anyone tired of competing head-to-head and wanting to seize new growth.

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Follow a guided process for new market creation, build innovative business models, and transform your business within our interactive workspace.