Blue Ocean Blog

How Go-Jek is Createing a Blue Ocean in One of the World’s Most Congested Cities

Why Lowering Costs and Increasing Value Doesn’t Need to Be A Trade-Off

The Tesla of electric motorcycles? Meet the Smartscooter

Meet the winners of the Blue Ocean Awards 2018

Why Companies Need to Take a Fresh Look at Innovation

The Blue Ocean Entrepreneurship Competition 2018-2019 Is Launched!

Blue Ocean Your Dream

How Thailand created a multi-billion-dollar blue ocean in medical tourism

Turning Green Fairways into Blue Oceans: How Golf Industry Innovators Are Creating New Markets and Demand

How Shake Shack Flipped the Burger Restaurant: A Case Study

Customers First? How About Noncustomers First?

How to Grow Your Small Business and Offer Unprecedented Value

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