BE INSPIRED.

BE BLUE OCEAN.

Four questions to help you rethink industry logic and existing practices to prepare for a powerful comeback.

By Chan Kim and Renée Mauborgne

Written by Chan Kim and Renée Mauborgne, with Mi Ji As the Covid-19 pandemic continues to evolve, managers around the...

The impact of the Covid-19 pandemic has been significant on business and the economy. The crisis has badly battered some...

Ninety percent of businesses fail within ten years. In almost any other context, that would be a shocking statistic. But...

Do you want to make a successful blue ocean shift? Then you need the right perspective, practical tools and a humanistic...

How do blue ocean strategists see new opportunities where others see only red oceans of declining profits and slow growth?...

Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.

For anyone tired of competing head-to-head and wanting to seize new growth.

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Follow a guided process for new market creation, build innovative business models, and transform your business within our interactive workspace.