BE INSPIRED.

BE BLUE OCEAN.

With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation.

By Chan Kim and Renée Mauborgne, with Mi Ji

‘Strategy’ and ‘tactics’ – we hear people use these terms all the time at work or online, often interchangeably. But...

There will always be periods in life when you feel trapped and need to reinvent yourself and your life. It may occur when...

“Build it and they will come” is a myth “Build it and they will come”. The phrase, popular in Silicon Valley, is often said...

So you want to work smarter not harder – who doesn’t? Most of us would like to use our time more efficiently. The question...

Ninety percent of businesses fail within ten years. In almost any other context, that would be a shocking statistic. But...

Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.

For anyone tired of competing head-to-head and wanting to seize new growth.

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Follow a guided process for new market creation, build innovative business models, and transform your business within our interactive workspace.