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How to Create Your Blue Ocean Through Noncustomer Analysis
Adopting a blue ocean perspective can allow you to reach beyond your existing industry’s customers.
By Chan Kim and Renée Mauborgne, with Mi Ji
Strategic Alignment – The Key to Successful Business Strategy
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and their How Strategy Shapes Structure Harvard...
Select the Right Strategic Initiatives to Plan Your Company’s Future Growth
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and their How to...
From Red to Dead: CNN+
Written by Michael Olenick, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute.Completing their...
7 Powerful Blue Ocean Strategy Examples That Left the Competition Behind
Why are some companies able to create ‘blue oceans’ of uncontested market space while others struggle in ‘red oceans’ of...
Think Different: Apple’s Blue Ocean Formula for Success
It's been almost a quarter of a century since Apple's iconic ‘Think Different’ ad campaign, which captured in two simple...
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