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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Reimagining Veterinary Care: The Blue Ocean Strategy of PetWellClinic
Based on the case study, PetWellClinic: Shifting from a Red to a Blue Ocean, written by Chan Kim, Renée Mauborgne, and...
Announcing the International Blue Ocean Awards 2023
We are happy to announce that the 8th edition of the International Blue Ocean Awards just concluded on April 13th. The...
From Blue Ocean Strategy to Nondisruptive Creation
After the publication of our books Blue Ocean Strategy and Blue Ocean Shift, a question repeatedly popped up from...
How to Create Your Blue Ocean Through Noncustomer Analysis
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
How to Be a Blue Ocean Strategist in a Post-pandemic World
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute ...
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