BE INSPIRED.

BE BLUE OCEAN.

With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation.

By Chan Kim and Renée Mauborgne, with Mi Ji

How do blue ocean strategists see new opportunities where others see only red oceans of declining profits and slow growth?...

Many people regard creativity as a mysterious and rare skill, a character trait that only a few people are born with, such...

Adapted from Chan Kim and Renee Mauborgne’s Blue Ocean Leadership, Harvard Business Review (May, 2014)Every day you are on...

‘Strategy’ and ‘tactics’ – we hear people use these terms all the time at work or online, often interchangeably. But...

How did Apple rise from the brink of bankruptcy in 1997 to become the first U.S. company with a market value of US$1...

Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.

For anyone tired of competing head-to-head and wanting to seize new growth.

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Follow a guided process for new market creation, build innovative business models, and transform your business within our interactive workspace.