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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
A Blue Ocean Compass for Your Post-Covid Strategy
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
Four Actions Framework and Eliminate-Reduce-Raise-Create Grid (Examples + Template)
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017).The four actions...
5 Compelling Strategy Canvas Examples You Can Learn From
"Every company wants one, yet only a few companies have one: a compelling strategy," write Chan Kim and Renée Mauborgne in...
How to Draw a Strategy Canvas (with Template)
If you want to stand out from the crowd and make your competition irrelevant, you need to understand first where you are...
What is Red Ocean Strategy and Why You Need to Shift to a Blue Ocean
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015), Blue Ocean Shift (2017), and their How Strategy...
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