BE INSPIRED.

BE BLUE OCEAN.

With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation.

By Chan Kim and Renée Mauborgne, with Mi Ji

Why are some companies able to create ‘blue oceans’ of uncontested market space while others struggle in ‘red oceans’ of...

It's been almost a quarter of a century since Apple's iconic ‘Think Different’ ad campaign, which captured in two simple...

Have you ever been told to think outside the box? If you’re a leader, you’ve probably asked your team for some...

Many people regard creativity as a mysterious and rare skill, a character trait that only a few people are born with, such...

Adapted from Chan Kim and Renee Mauborgne’s Blue Ocean Leadership, Harvard Business Review (May, 2014)Every day you are on...

Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.

For anyone tired of competing head-to-head and wanting to seize new growth.

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Follow a guided process for new market creation, build innovative business models, and transform your business within our interactive workspace.