BE INSPIRED.

BE BLUE OCEAN.

Adopting a blue ocean perspective can allow you to reach beyond your existing industry’s customers.

By Chan Kim and Renée Mauborgne, with Mi Ji

"Every company wants one, yet only a few companies have one: a compelling strategy," write Chan Kim and Renée Mauborgne in...

If you want to stand out from the crowd and make your competition irrelevant, you need to understand first where you are...

Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015), Blue Ocean Shift (2017), and their How Strategy...

Based on the case study, Artificial Intelligence: Stitch Fix – A Blue Ocean Retailer in the AI World, written by Research...

Includes excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and the case...

Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.

For anyone tired of competing head-to-head and wanting to seize new growth.

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Follow a guided process for new market creation, build innovative business models, and transform your business within our interactive workspace.