BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.

7 Powerful Blue Ocean Strategy Examples That Left the Competition Behind
Why are some companies able to create ‘blue oceans’ of uncontested market space while others struggle in ‘red oceans’ of...

Think Different: Apple’s Blue Ocean Formula for Success
It's been almost a quarter of a century since Apple's iconic ‘Think Different’ ad campaign, which captured in two simple...

How to Think Outside the Box in Business
Have you ever been told to think outside the box? If you’re a leader, you’ve probably asked your team for some...

How to Be Creative – 6 Proven Ways to Be More Creative Systematically
Many people regard creativity as a mysterious and rare skill, a character trait that only a few people are born with, such...

Develop Your Personal Leadership Journey and Become an Effective Leader
Adapted from Chan Kim and Renee Mauborgne’s Blue Ocean Leadership, Harvard Business Review (May, 2014)Every day you are on...