The Blue Ocean Global Network (BOGN), created by W. Chan Kim and Renée Mauborgne, is a global community of practitioners. They work with corporations, national governments, non-profit organizations to formulate and execute blue ocean strategies through keynote speeches, client consulting projects, workshops, and training programs.

Blue Ocean Studio

The Studio is a digital, collaborative workspace for developing and implementing creative ideas and making your shift. Learn and apply the concepts and tools of BLUE OCEAN SHIFT anytime and anywhere to start on your blue ocean journey. You can:

  • collaborate in real time;
  • use tools and frameworks;
  • work from anywhere;


Training or Consulting for your Organization

To determine whether your company needs a Blue Ocean Expert, ask whether any of the following conditions corresponds with the situation your organization is up against:

  • Your organization increasingly finds itself stuck in a red ocean of bloody competition characterized by commoditization of offerings, declining price points, and market share battles.
  • Your organization invests significantly in R&D, but often fails to translate R&D investments into large commercial opportunities.
  • Your organization would like to enhance the quality of organizational members’ strategic thinking and action in a setting that encourages leading-edge learning on how to make the competition irrelevant in your industry setting.

If you can identify with any of the above situations, then Blue Ocean Strategy is right for you.

To find a BOS expert to help your organization, please

Please be sure to provide us with a brief description of your company’s needs, the scope of your request and your exact geographical location.

Speaker Requests

To request W. Chan Kim or Renée Mauborgne to be a speaker or to find a Blue Ocean Global Network speaker for an event, please click on the link below to fill in the form to provide us with a brief description of your company’s needs, geographical location, size of the audience, the desired length of time for the talk, and a date if already determined.