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Blue Ocean Strategy Network

Start Your Blue Ocean Journey

The Blue Ocean Strategy Network (BOSN) was created by W. Chan Kim and Renée Mauborgne. It is a global community of practitioners who work with corporations, national governments, and non-profits in the pursuit of creating blue oceans. Engagements include keynote speeches, client consulting projects, workshops, and training programs on BOS formulation and execution including tipping point leadership and fair process.

Blue Ocean Strategy Practitioner Course

It is one thing to speak about blue oceans, and it is all together different to have the tested and proven methodologies, tools, and frameworks to systematically create them.

In this three day “action learning” course, consultants and in-house trainers will learn the advanced application of Blue Ocean Strategy/Value Innovation tools, methodologies, and frameworks in private and public sectors client environments.

Who should attend?

  • Consultants implementing Blue Ocean Strategy with their clients
  • Trainers running workshops in companies
  • Senior or middle managers setting up blue ocean initiatives within their companies.
  • Leaders in non profit or governmental organizations that need to create exceptional value with limited resources.

Over the three day workshop participants will:

  • Learn and review the central concepts, tools, and frameworks of Blue Ocean Strategy.
  • Learn how to conduct workshops and training exercises using the central tools and frameworks in Blue Ocean Strategy.
  • Receive templates for BOS exercises
  • Receive an outline for both a one-day and two-day workshop on BOS. The Workshop Leader will also review what to expect from attendees during each phase of these workshops.
  • Receive PowerPoint slide presentations on Blue Ocean Strategy.
  • Receive a Blue Ocean Strategy Dictionary with all key terms and tools defined and explained for easy reference.
  • Have sufficient time to ask questions and seek clarification on BOS concepts, tools, and frameworks.
  • Receive a BOS Course Completion Certificate on completing the workshop.

Course Leaders:
Experienced BOS Experts and members of the Blue Ocean Strategy Network.

The Blue Ocean Strategy Practitioner Course is held on a demand basis, alternatively in Europe or in the United States.

To find out more, please


Training or Consulting for your Organization

To determine whether your company needs a Blue Ocean Strategy Expert, ask whether any of the following conditions corresponds with the situation your organization is up against:

  • Your organization increasingly finds itself stuck in a red ocean of bloody competition characterized by commoditization of offerings, declining price points, and market share battles.
  • Your organization invests significantly in R&D, but often fails to translate R&D investments into large commercial opportunities.
  • Your organization would like to enhance the quality of organizational members’ strategic thinking and action in a setting that encourages leading-edge learning on how to make the competition irrelevant in your industry setting.

If you can identify with any of the above situations, then Blue Ocean Strategy is right for you.

To find a BOS expert to help your organization, please

Please be sure to provide us with a brief description of your company’s needs, the scope of your request and your exact geographical location.

Speaker Requests

To request W. Chan Kim or Renée Mauborgne to be a speaker or to find a Blue Ocean Strategy Network speaker for an event, please click on the link below to fill in the form to provide us with a brief description of your company’s needs, geographical location, size of the audience, the desired length of time for the talk, and a date if already determined.