Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.
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Exclusive teaching materials for professors, teachers, and lecturers
Get exclusive access to teaching materials in the members-only platform. To help you teach blue ocean strategy more effectively, we developed teaching modules, lecture slides, and first-hand videos that you can now access free of charge in our newly launched members-only platform.
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Want to teach creativity and innovation in a way that is simple, clear and highly effective?
Register now for this webinar on 14 February 2024, led by Oh Young Koo, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute.
In this 60-minute webinar, you will be introduced to the concept of Blue Ocean, and its tools and frameworks, through the blue ocean strategy and shift cases.
We will also introduce you to a brand new teaching method that combines the case learning with class exercises, which creates a dynamic classroom experience and immersive case learning.
Teaching Blue Ocean Strategy and Shift: Case, Curriculum, and Pedagogy
14 February 2024
Teaching the Foundations of Blue Ocean Strategy through Cases
T.b.c. June 2024
Running a Blue Ocean Hackathon
T.b.c. October 2024
BLUE OCEAN BOOKS
Discover the global bestsellers that forever changed the field of strategy and innovation.
Learn how to teach blue ocean strategy in the classroom.
Discover the teaching modules and download the teaching guides in the members-only platform.