TEACHING MATERIALS

Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Currently, with over 20 Harvard bestselling cases.

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OUR BLUE OCEAN CASES

Explore the full collection of award-winning and bestselling cases

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Browse and select the cases by topic to find the most relevant for you.

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EDUCATORS’ SPACE

Exclusive teaching materials for professors, teachers, and lecturers

Get exclusive access to teaching materials in the members-only platform. To help you teach blue ocean strategy more effectively, we developed teaching modules, lecture slides, and first-hand videos that you can now access free of charge in our newly launched members-only platform.

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WEBINAR SERIES

Want to teach creativity and innovation in a way that is simple, clear and highly effective?

Register now for the webinar on 9 October 2025, 15h-16h (BST): 𝗥𝘂𝗻𝗻𝗶𝗻𝗴 𝗮 𝗕𝗹𝘂𝗲 𝗢𝗰𝗲𝗮𝗻 𝗛𝗮𝗰𝗸𝗮𝘁𝗵𝗼𝗻, led by Oh Young Koo, Institute Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute.

During the webinar participants will take part in an introductory session for the blue ocean hackathon that will present its unique pedagogy, structure, and practical guides using the case, 𝘉𝘭𝘶𝘦 𝘖𝘤𝘦𝘢𝘯 𝘏𝘢𝘤𝘬𝘢𝘵𝘩𝘰𝘯: 𝘔𝘢𝘳𝘬𝘦𝘵 𝘊𝘳𝘦𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘢 𝘏𝘪𝘨𝘩𝘭𝘺 𝘊𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘷𝘦 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺. Oh Young will walk you through the blue ocean shift process and showcase how to run a blue ocean hackathon integrated with the case method.

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