TEACHING MATERIALS

Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.

ALL CASES

CASES BY TOPIC

BOOKS

TEACHING GUIDE

OUR BLUE OCEAN CASES

Explore the full collection of Blue Ocean Strategy and Blue Ocean Shift cases.

Marvel
Marvel
Andre Rieu
Hackathon
Comic Relief
Amazon
Salesforce
Prodigy Finance
Nintendo Switch

CASES BY TOPIC

Browse and select the cases by topic to find the most relevant for you.

EDUCATORS’ SPACE

Exclusive teaching materials for professors, teachers, and lecturers

Get exclusive access to teaching materials in the members-only platform. To help you teach blue ocean strategy more effectively, we developed teaching modules, lecture slides, and first-hand videos that you can now access free of charge in our newly launched members-only platform.

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BLUE OCEAN BOOKS

Discover the global bestsellers that forever changed the field of strategy.

TEACHING GUIDE

Learn how to teach blue ocean strategy in the classroom.

Discover the teaching modules and download the teaching guides in the members-only platform.

Blue ocean teaching materials are used in more than 2,800 universities around the world.