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TEACHING MATERIALS

Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Currently, with over 20 Harvard bestselling cases.

ALL CASES

CASES BY TOPIC

BOOKS

TEACHING GUIDE

OUR BLUE OCEAN CASES

Explore the full collection of over 20 award-winning and bestselling cases

PetWellClinic case study
Nintendo Switch case study
Nickel case study
Prodigy case study
Marvel case study
Andre Rieu
Amazon
Amazon
Stitch Fix vs Amazon
TATA case study
Andre Rieu case study
Comic Relief

CASES BY TOPIC

Browse and select the cases by topic to find the most relevant for you.

EDUCATORS’ SPACE

Exclusive teaching materials for professors, teachers, and lecturers

Get exclusive access to teaching materials in the members-only platform. To help you teach blue ocean strategy more effectively, we developed teaching modules, lecture slides, and first-hand videos that you can now access free of charge in our newly launched members-only platform.

Already a member? Log in here.

WEBINAR SERIES

Want to teach creativity and innovation in a way that is simple, clear and highly effective?

Blue Ocean Hackathon

Register now for this webinar on 19 June 2024, led by Oh Young Koo, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute.

This 60-minute webinar, you will be introduced to the concept of Blue Ocean, and its tools and frameworks, through the blue ocean strategy and shift cases. Oh Young will showcase how the foundations of blue ocean strategy can be taught using the case method, and will advise participants on which teaching materials to choose for a specific course.

Part 1

Teaching Blue Ocean Strategy and Shift: Case, Curriculum, and Pedagogy

14 February 2024

Part 2

Teaching the Foundations of Blue Ocean Strategy through Cases

19 June 2024

Part 3

Running a Blue Ocean Hackathon

T.b.c. October 2024

BLUE OCEAN BOOKS

Discover the global bestsellers that forever changed the field of strategy and innovation.

Beyond Disruption

TEACHING GUIDE

Learn how to teach blue ocean strategy in the classroom.

Discover the teaching modules and download the teaching guides in the members-only platform.

Blue ocean teaching materials are used in nearly 3,000 universities around the world.