Teaching Materials

Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by world-renowned professors W. Chan Kim and Renée Mauborgne.
Casebook

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Driving the Future
Blue Ocean Shift Exercise
Wawa
The Marvel Way
Amazon
André Rieu
Blue Ocean Strategy Teaching Materials: Salesforce
Blue Ocean Strategy Teaching Materials: Apple
Blue Ocean Strategy Teaching Materials: Cirque du Soleil
Blue Ocean Strategy Teaching Materials: Wikipedia
Blue Ocean Strategy Teaching Materials: Yellow tail
Blue Ocean Strategy Teaching Materials: Zappos
Drybar
Blue Ocean Strategy Teaching Materials Nintendo Wii
Compte Nickel
Blue Ocean Politics
Blue Ocean Finance Teaching Materials
Rehability Blue Ocean Strategy Teaching Materials
TATA NANO Blue Ocean Strategy Teaching Materials
Blue Ocean Strategy Teaching Materials: Skype
Blue Ocean Strategy Teaching Materials: Gillette
Blue Ocean Strategy Teaching Materials: Ford
Blue Ocean Strategy Teaching Materials: NTT DoCoMo
Blue Ocean Strategy Implementation: Lecture on Tipping Point Leadership and Fair Process in Action
Blue Ocean Strategy Implementation Exercise
Blue Ocean Strategy Scenario Case
Blue Ocean Strategy Self Diagnostic Development Tool
All Blue Ocean Strategy Teaching Materials
Materials available from Harvard Business Publishing
Blue Ocean Shift | Strategy materials available from The Case Centre