TEACHING MATERIALS

Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne.

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CORPORATE PORTFOLIO MANAGEMENT

A corporation’s value reflects not only today’s performance but also its future profitability. It hinges upon the performance, growth momentum and profit prospects of all business divisions, rather than upon any single unit. In this regard, what brings future profits and growth to a corporation and how a corporation should plan and balance its business portfolio for both the present and future across its different divisions? Explore in depth the blue ocean cases that feature market-creating strategic moves in the context of corporate portfolio management.

HOW APPLE’S CORPORATE STRATEGY DROVE HIGH GROWTH

This case introduces the application of blue ocean strategy in the context of managing business portfolios at the corporate level and its impact on the total market value of a firm. The case examines a series of blue ocean strategic moves at Apple Inc. that transformed the company from a computer manufacturer into a consumer electronics powerhouse.

NINTENDO SWITCH: SHIFTING FROM MARKET-COMPETING TO MARKET-CREATING STRATEGY

This case analyses how Nintendo used blue ocean strategy in the face of massively disruptive technology – smartphones and tablets. Initially failing with its own version of a tablet-like console, Nintendo understood the need for value innovation, leading to the wildly popular Nintendo Switch, Pokémon Go and other mobile games.