How to shift from red to blue oceans?

How to shift from red to blue oceans?

A blue ocean shift means moving yourself, your team and your organization from cutthroat markets to wide-open new markets in a way that your people own and drive the process.

To successfully shift from red oceans of bloody competition to blue oceans of new market space depends on three key components: having the right perspective, a clear roadmap with market-creating tools, and building people’s confidence at every level to drive and own the process.


Three key components of a successful Blue Ocean Shift

Let’s get Academic

The classic productivity frontier defines the existing boundary of an industry, the highest level of value and the corresponding costs an organization can achieve, given currently available technology and business best practices. A blue ocean is created by opening up a new value-cost frontier that is a leap beyond the existing industry productivity curve. It makes competition on the existing frontier irrelevant.

From market competing to market creating

From Market Competing to Market Creating - blue ocean shift frontier

The Book

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. It is the New York Times, #1 Wall Street Journal and USA Today bestseller, among others.

Drawing on more than a decade of new research, Blue Ocean Shift is the definitive guide to move beyond competing, inspire your people’s confidence, and seize new growth.



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