The mindset of a blue ocean strategist
Market-creating tools and process along with clear guidance on how to apply them
Humanness that builds people’s confidence at every level to drive and own the process
The classic productivity frontier defines the existing boundary of an industry, the highest level of value and the corresponding costs an organization can achieve, given currently available technology and business best practices. A blue ocean is created by opening up a new value-cost frontier that is a leap beyond the existing industry productivity curve. It makes competition on the existing frontier irrelevant.