TEACHING MATERIALS

Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper​ understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Currently, with over 20 Harvard bestselling cases. Chan Kim and Renée Mauborgne are the top three bestselling case authors globally.

BLUE OCEAN STRATEGY | BLUE OCEAN SHIFT CASES

Explore our full collection, including more than 20 award-winning and bestselling cases, by clicking on each image.