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01Jul '09

Teaching Note: Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001

Kim, C.; Mauborgne, R.; Hunter, J.; Marks, B.; Mortensen, W.
INSEAD

The case entitled, ‘Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001’ and the video entitled, ‘Creating a Blue Ocean in the US Wine Industry’ come with a comprehensive teaching note and are excellent for both MBAs and executives.

Related Material:

CASE: Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001
THEORY BASED MOVIE: Creating a Blue Ocean in the U.S. Wine Industry (Part A)
THEORY BASED MOVIE: Creating a Blue Ocean in the U.S. Wine Industry (Part B)
LECTURE SLIDES: Creating a Blue Ocean in the U.S. Wine Industry
ACADEMIC ARTICLE: How Strategy Shapes Structure by Kim & Mauborgne
BOOK CHAPTER: Value Innovation, a Reconstructionist View of Strategy in Blue Ocean Strategy
BOOK CHAPTER: APPENDIX B in Blue Ocean Strategy
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