TEACHING MATERIALS

Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Currently, with over 20 Harvard bestselling cases.

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OUR BLUE OCEAN CASES

Explore the full collection of award-winning and bestselling cases

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Browse and select the cases by topic to find the most relevant for you.

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EDUCATORS’ SPACE

Exclusive teaching materials for professors, teachers, and lecturers

Get exclusive access to teaching materials in the members-only platform. To help you teach blue ocean strategy more effectively, we developed teaching modules, lecture slides, and first-hand videos that you can now access free of charge in our newly launched members-only platform.

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WEBINAR SERIES

Want to teach creativity and innovation in a way that is simple, clear and highly effective?

Register now for the webinar on 12 June 2025, led by Oh Young Koo, Institute Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute.

In this webinar, you will be introduced to the concept of Blue Ocean, and its tools and frameworks, through the blue ocean strategy and shift cases.

We will also introduce you to a brand new teaching method that combines the case learning with class exercises, which creates a dynamic classroom experience and immersive case learning.

REGISTER NOW