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Teaching Materials

Blue ocean pedagogical materials, used in over 1,800 universities and over 100 countries around the world, go beyond the standard case-based method, with multimedia cases as historic as the Ford Model T and as recent as Skype, helping students and executives build a deep understanding of key blue ocean strategy concepts, developed by W. Chan Kim and Renée Mauborgne, using a variety of formats and meaningful interactive exercises.
  • Blue Ocean Politics
  • Blue Ocean Finance Teaching Materials
  • Rehability Blue Ocean Strategy Teaching Materials
  • TATA NANO Blue Ocean Strategy Teaching Materials
  • Blue Ocean Strategy Teaching Materials: Skype
  • Blue Ocean Strategy Teaching Materials Nintendo Wii
  • Blue Ocean Strategy Teaching Materials: Zappos
  • Blue Ocean Strategy Teaching Materials: Salesforce
  • Blue Ocean Strategy Teaching Materials: Apple
  • Blue Ocean Strategy Teaching Materials: Wikipedia
  • Blue Ocean Strategy Teaching Materials: Cirque du Soleil
  • Blue Ocean Strategy Teaching Materials: Gillette
  • Blue Ocean Strategy Teaching Materials: Ford
  • Blue Ocean Strategy Teaching Materials: NTT DoCoMo
  • Blue Ocean Strategy Teaching Materials: Yellow tail
  • Blue Ocean Strategy Implementation Exercise
  • Blue Ocean Strategy Scenario Case
  • Blue Ocean Strategy Self Diagnostic Development Tool
  • All Blue Ocean Strategy Teaching Materials