TEACHING MATERIALS
Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Currently, with over 20 Harvard bestselling cases. Chan Kim and Renée Mauborgne are the top three bestselling case authors globally.
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Browse and select the cases by topic to find the most relevant for you.
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EDUCATORS’ SPACE
Exclusive teaching materials for professors, teachers, and lecturers
Get exclusive access to teaching materials in the members-only platform. To help you teach blue ocean strategy more effectively, we developed teaching modules, lecture slides, and first-hand videos that you can now access free of charge in our newly launched members-only platform.
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WEBINAR SERIES
Want to teach creativity and innovation in a way that is simple, clear and highly effective?
Register now for the webinar on 11 February 2026, 9h-10h (GMT), Teaching Blue Ocean Strategy and Shift: Case, Curriculum, and Pedagogy, which focuses on the concept of Blue Ocean, and its tools and frameworks, through the and shift cases.
Participants will:
- learn key takeaways of blue ocean strategy and blue ocean shift
- gain insights into adopting blue ocean teaching materials in teaching modules and curriculum, not only in strategy courses but also in different fields of study
- browse through 40 blue ocean cases that have different learning points and teaching methods
- learn how to conduct a blue ocean shift workshop for hands-on experiential learning
- discover how to find and order blue ocean cases from The Case Centre for use in the classroom
Teaching Blue Ocean Strategy and Shift: Case, Curriculum, and Pedagogy
11 February 2026
Part 2
Teaching the Foundations of Blue Ocean Strategy through Cases
24 June 2026
Part 3
Running a Blue Ocean Hackathon
7 October 2026
BLUE OCEAN BOOKS
Discover the global bestsellers that forever changed the field of strategy and innovation.
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Blue ocean teaching materials are used in nearly 3,000 universities around the world.
