- Red Ocean vs Blue Ocean Strategy
- Value Innovation
- Strategy Canvas
- Buyer Utility Map
- Three Tiers of Noncustomers
- Six Paths Framework
- Four Actions Framework
- ERRC Grid
- Pioneer Migrator Settler Map
- Price Corridor of the Mass
- Sequence of Creating a Blue Ocean
- Five Steps to a Blue Ocean Shift
- Three Components of Blue Ocean Shift
- Three Components of Humanness
- Four Hurdles to Strategy Execution
- Fair Process
- Tipping Point Leadership
- Blue Ocean Vs Conventional Leadership
- Leadership Canvas
- Blue Ocean Leadership Grid
- Four-Step Blue Ocean Leadership Process
- Cost of Disengaged Employees
ELIMINATE-REDUCE-RAISE-CREATE (ERRC) GRID
The Eliminate-Reduce-Raise-Create (ERRC) Grid is an essential tool of blue ocean strategy developed by Chan Kim and Renée Mauborgne. It is a simple matrix-like tool that drives companies to focus simultaneously on eliminating and reducing, as well as raising and creating while unlocking a new blue ocean.
ELIMINATE
RAISE
REDUCE
CREATE
© Chan Kim & Renée Mauborgne. All rights reserved.
This analytic tool complements the Four Actions Framework. It pushes companies not only to ask the questions posed in the Four Actions Framework but also to act on all four to create a new value curve (or strategic profile), which is essential to unlocking a new blue ocean. The grid gives companies four immediate benefits:
- It pushes them to simultaneously pursue differentiation and low cost to break the value-cost trade-off.
- It immediately flags companies that are focused only on raising and creating, thereby lifting the cost structure and often over-engineering products and services – a common plight for many companies.
- It is easily understood by managers at any level, creating a high degree of engagement in its application.
- Because completing the grid is a challenging task, it drives companies to thoroughly scrutinize every factor the industry competes on, helping them discover the range of implicit assumptions they unconsciously make in competing.
ERRC Grid Template and Examples
Learn how to use the ERRC Grid on the examples of CitizenM, [yellow tail], Apple’s iPhone, and Medellin’s Metrocable. Use the provided ERRC Grid template to develop concrete and actionable blue ocean strategic options that pursue both differentiation and low cost.
ERRC Grid Template and Examples
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Blue Ocean Strategy in the Hotel Industry
- Red Ocean vs Blue Ocean Strategy
- Value Innovation
- Strategy Canvas
- Buyer Utility Map
- Three Tiers of Noncustomers
- Six Paths Framework
- Four Actions Framework
- ERRC Grid
- Pioneer Migrator Settle Map
- Price Corridor of the Mass
- Sequence of Creating a Blue Ocean
- Five Steps to a Blue Ocean Shift
- Three Components of Blue Ocean Shift
- Three Components of Humanness
- Four Hurdles to Strategy Execution
- Fair Process
- Tipping Point Leadership
- Blue Ocean Vs Conventional Leadership
- Leadership Canvas
- Blue Ocean Leadership Grid
- Four-Step Blue Ocean Leadership Process
- Cost of Disengaged Employees
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