The Blue Ocean Strategy Practitioner Program is open for enrollment. Secure your seat →

AI WORKSPACE

FOUR-STEP BLUE OCEAN LEADERSHIP PROCESS

Blue ocean leadership involves a four-step process developed by Chan Kim and Renée Mauborgne. It allows leaders to gain a clear understanding of just what changes it would take to bring out the best in their people while conserving their most precious resource: time.

© Chan Kim & Renée Mauborgne. All rights reserved.

Step 1: See your leadership reality

Step 2: Develop alternative Leadership Profiles

Step 3: Select to-be Leadership Profiles

Step 4: Institutionalize new leadership practices

Blue ocean leadership uses analytic tools like the Leadership Canvas and the Blue Ocean Leadership Grid to make this happen. These highly visual tools allow leaders and organizations to see, measure and track leadership changes in a real way which is much more practical and easier than trying to track changes in a leader’s values and behavioral traits.

Check out Chan Kim and Renée Mauborgne’s article in Harvard Business Review – Blue Ocean Leadership and unlock the ocean of unrealized talent and energy in the organization.

Learn more about Blue Ocean Leadership.

Read the blogs:

 

    ——  APPLY IT

    BRING A REAL PROBLEM.
    LEAVE WITH A STRATEGY.

    Reading about blue ocean strategy is one thing. Applying it to your own business is another. Two programs take you through the process step by step, on a real challenge of your own.

    ——  SELF-PACED

    BLUE OCEAN CREATION PROGRAM

    A proprietary AI-guided workspace where blue ocean tools come to life on your business, and an online course to learn the concepts as you apply them. Get a clear direction to grow your business, increase revenue, and unlock new markets. Best if you want to move at your own pace and start immediately.

    START NOW

    ——  LIVE COHORT

    BLUE OCEAN STRATEGY PRACTITIONER PROGRAM

    Apply Blue Ocean Strategy to a real situation: an organizational strategy, a business of your own, or a client engagement, with expert feedback at every step. Leave with a growth roadmap and the momentum and confidence to implement it.

    ENROLL NOW