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FOUR-STEP BLUE OCEAN LEADERSHIP PROCESS

Blue ocean leadership involves a four-step process developed by Chan Kim and Renée Mauborgne. It allows leaders to gain a clear understanding of just what changes it would take to bring out the best in their people while conserving their most precious resource: time.

© Chan Kim & Renée Mauborgne. All rights reserved.

Step 1: See your leadership reality

Step 2: Develop alternative Leadership Profiles

Step 3: Select to-be Leadership Profiles

Step 4: Institutionalize new leadership practices

Blue ocean leadership uses analytic tools like the Leadership Canvas and the Blue Ocean Leadership Grid to make this happen. These highly visual tools allow leaders and organizations to see, measure and track leadership changes in a real way which is much more practical and easier than trying to track changes in a leader’s values and behavioral traits.

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