Six Paths Framework

To win in the future companies need to stop trying to beat the competition. The Six Paths Framework developed by W. Chan Kim and Renée Mauborgne allows managers to address the search risk many companies struggle with. It enables them to successfully identify out of the haystack of possibilities that exist, commercially compelling blue oceans by reconstructing market boundaries.

Head-to-Head Competition Blue Ocean Creation
Industry Focuses on rivals within its industry Looks across alternative industries
Strategic Group Focuses on competitive position within strategic group Looks across strategic groups within industry
Buyer Group Focuses on better serving the buyer group Redefines the industry buyer group
Scope of Product or Service Offering Focuses on maximizing the value of product and service offerings within the bounds of its industry Looks across to complementary product and service offerings
Functional-emotional Orientation Focuses on improving the price performance within the functional-emotional orientation of its industry Rethinks the functional-emotional orientation of its industry
Time Focuses on adapting to external trends as they occur Participates in shaping external trends over time

© Chan Kim & Renée Mauborgne. All rights reserved.

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Blue Ocean Strategy & Shift Tools

W. Chan Kim and Renée Mauborgne created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space. In their New York Times bestselling book, Blue Ocean Shift (September 2017), Kim and Mauborgne share how to put these practical market-creating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process.

Brimming with battle-tested lessons and the stories of organizations from around the world that put their ideas into practice, Kim and Mauborgne highlight what works, what doesn’t, the potential pitfalls along the way and how to avoid them to achieve the best results in your organization. Get your copy of Blue Ocean Shift now, and get all these answers plus so much more including exercise templates you can use to apply the tools in your organization. Learn, apply and execute successful blue ocean shifts using the fully interactive and guided Blue Ocean Studio.

All analytic tools © Chan Kim & Renée Mauborgne. All rights reserved.

Red Ocean vs. Blue Ocean StrategyRed Ocean vs. Blue Ocean Strategy
Value InnovationValue Innovation
Strategy CanvasStrategy Canvas
Four Actions FrameworkFour Actions Framework
ERRC GridERRC Grid
Six Paths FrameworkSix Paths Framework
Pioneer Migrator Settler MapPioneer Migrator Settler Map
Three Tiers of NoncustomersThree Tiers of Noncustomers
Sequence of Creating a Blue OceanSequence of Creating a Blue Ocean
Buyer Utility MapBuyer Utility Map
Price Corridor of the MassPrice Corridor of the Mass
Four Hurdles to Strategy ExecutionFour Hurdles to Strategy Execution
Tipping Point LeadershipTipping Point Leadership
Fair ProcessFair Process

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