Four Actions Framework

© Kim & Mauborgne. All rights reserved.

 
Raise
Which factors should be raised well above the industry’s standard?
 
Eliminate
Which factors that the industry has long competed on should be eliminated ?
New Value Curve
Create
Which factors should be created that the industry has never offered?
 
Reduce
Which factors should be reduced well below the industry’s standard?
 

© Kim & Mauborgne. All rights reserved.

 

The Four Actions Framework developed by W. Chan Kim and Renée Mauborgne is used to reconstruct buyer value elements in crafting a new value curve or strategic profile. To break the trade-off between differentiation and low cost in creating a new value curve, the framework poses four key questions, shown in the diagram, to challenge an industry’s strategic logic.

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W. Chan Kim and Renée Mauborgne created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space. In their soon-to-be released and much-anticipated new book, BLUE OCEAN SHIFT, Kim and Mauborgne share how to put these practical market-creating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process.

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All analytic tools © Kim & Mauborgne. All rights reserved.

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Red Ocean vs. Blue Ocean Strategy
Value Innovation
Visualizing Strategy
Strategy Canvas
Four Actions Framework
ERRC Grid
Six Paths Framework
Pioneer Migrator Settler Map
Three Tiers of Noncustomers
Sequence of Blue Ocean Strategy
Buyer Utility Map
Price Corridor
of the Mass
Four Hurdles to Strategy Execution
Tipping Point Leadership
Fair Process

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