Four Actions Framework
© Chan Kim & Renée Mauborgne. All rights reserved.
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New Value Curve |
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© Chan Kim & Renée Mauborgne. All rights reserved.
The Four Actions Framework developed by W. Chan Kim and Renée Mauborgne is used to reconstruct buyer value elements in crafting a new value curve or strategic profile. To break the trade-off between differentiation and low cost in creating a new value curve, the framework poses four key questions, shown in the diagram, to challenge an industry’s strategic logic.
Blue Ocean Strategy & Shift Tools
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Red Ocean vs. Blue Ocean Strategy
Value Innovation
Strategy Canvas
Four Actions Framework
ERRC Grid
Six Paths Framework
Pioneer Migrator Settler Map
Three Tiers of Noncustomers
Sequence of Creating a Blue Ocean
Buyer Utility Map
Price Corridor of the Mass
Four Hurdles to Strategy Execution
Tipping Point Leadership
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