Four Actions Framework

© Kim & Mauborgne. All rights reserved.

Raise

Which factors should be raised well above the industry’s standard?

Eliminate

Which factors that the industry has long competed on should be eliminated ?

New Value Curve

Create

Which factors should be created that the industry has never offered?

Reduce

Which factors should be reduced well below the industry’s standard?

© Kim & Mauborgne. All rights reserved.

The Four Actions Framework developed by W. Chan Kim and Renée Mauborgne is used to reconstruct buyer value elements in crafting a new value curve or strategic profile. To break the trade-off between differentiation and low cost in creating a new value curve, the framework poses four key questions, shown in the diagram, to challenge an industry’s strategic logic.

Get BLUE OCEAN SHIFT to learn the ins and outs of how to put this tool in practice. Get your copy today and try Blue Ocean Studio^™, an online collaborative workspace for applying the blue ocean tools in practice so you can get started today.

For more articles on this tool,
SEARCH THE eLIBRARY

W. Chan Kim and Renée Mauborgne created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space. In their just released New York Times Bestselling book, BLUE OCEAN SHIFT (September 2017), Kim and Mauborgne share how to put these practical market-creating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process.

Brimming with battle-tested lessons and the stories of organizations from around the world that put their ideas into practice, Kim and Mauborgne highlight what works, what doesn’t, the potential pitfalls along the way and how to avoid them to achieve the best results in your organization. Get your copy of BLUE OCEAN SHIFT now, and get all these answers plus so much more including exercise templates you can use to apply the tools in your organization.

All analytic tools © Kim & Mauborgne. All rights reserved.

Don’t just check out the tools. Learn how to put them in practice. Find out what works, what doesn’t, the potential pitfalls along the way and how to avoid them to achieve the best results in your organization. Get your copy of BLUE OCEAN SHIFT now, and get all these answers plus so much more including exercise templates you can use to apply each tool in your organization.