by The Blue Ocean Team | Nov 29, 2022 | Uncategorized
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015), Blue Ocean Shift (2017), and their How Strategy Shapes Structure Harvard Business Review (September 2009) article. What is red ocean strategy? Red ocean strategy is all about competition. As...
by The Blue Ocean Team | Oct 14, 2022 | Uncategorized
Based on the case study, Artificial Intelligence: Stitch Fix – A Blue Ocean Retailer in the AI World, written by Chan Kim, Renee Mauborgne, and Melanie Pipino, Research Associate at the INSEAD Blue Ocean Strategy Institute. In an environment where retailers face...
by The Blue Ocean Team | Oct 27, 2022 | Uncategorized
Includes excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and the case study “Searching for Value: Value Innovation vs. Technology Innovation”, written by Institute Executive Fellow at the INSEAD Blue...
by The Blue Ocean Team | Mar 18, 2022 | Uncategorized
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and their How Strategy Shapes Structure Harvard Business Review (September 2009) article. Strategic alignment plays a critical role for the sustainability of a strategy. In this article, we will...
by The Blue Ocean Team | Apr 19, 2022 | Uncategorized
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and their How to Achieve Resilient Growth Throughout the Business Cycles Harvard Business Review (March 2020) article. How to select the ‘right’ strategic initiatives...
by Blue Ocean Contributors | Apr 26, 2022 | Uncategorized
Written by Michael Olenick, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute. Completing their transformation from red ocean to now dead ocean, CNN+, the $5.99/month streaming offering from CNN, reportedly drew about 10,000 users per day. If CNN+...
