by The Blue Ocean Team | Oct 27, 2022 | Uncategorized
Includes excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and the case study “Searching for Value: Value Innovation vs. Technology Innovation”, written by Institute Executive Fellow at the INSEAD Blue...
by The Blue Ocean Team | Mar 18, 2022 | Uncategorized
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and their How Strategy Shapes Structure Harvard Business Review (September 2009) article. Strategic alignment plays a critical role for the sustainability of a strategy. In this article, we will...
by The Blue Ocean Team | Apr 19, 2022 | Uncategorized
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and their How to Achieve Resilient Growth Throughout the Business Cycles Harvard Business Review (March 2020) article. How to select the ‘right’ strategic initiatives...
by Blue Ocean Contributors | Apr 26, 2022 | Uncategorized
Written by Michael Olenick, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute. Completing their transformation from red ocean to now dead ocean, CNN+, the $5.99/month streaming offering from CNN, reportedly drew about 10,000 users per day. If CNN+...
by The Blue Ocean Team | Feb 1, 2022 | Uncategorized
Why are some companies able to create ‘blue oceans’ of uncontested market space while others struggle in ‘red oceans’ of intense competition? To answer this question, we need to look at some examples from a range of industries and identify the specific strategic...
by The Blue Ocean Team | Jan 20, 2022 | Uncategorized
It’s been over a quarter of a century since Apple’s iconic ‘Think Different’ ad campaign, which captured in two simple words Apple’s vision for the company in 1997. The tagline, which continues to resonate to this day, helped launch one of the biggest...
