by The Blue Ocean Team | Feb 1, 2022 | Uncategorized
Why are some companies able to create ‘blue oceans’ of uncontested market space while others struggle in ‘red oceans’ of intense competition? To answer this question, we need to look at some examples from a range of industries and identify the specific strategic...
by The Blue Ocean Team | Jan 20, 2022 | Uncategorized
It’s been almost a quarter of a century since Apple’s iconic ‘Think Different’ ad campaign, which captured in two simple words Apple’s vision for the company in 1997. The tagline, which continues to resonate to this day, helped launch one of the biggest...
by The Blue Ocean Team | Dec 8, 2022 | Uncategorized
Forget the usual advice from dating blogs on what to talk about on the first date, the best conversation starters, or what topics to cover. Everybody is reading the same dating advice, so you cannot stand out from the crowd by following the tips. This blog will cover...
by The Blue Ocean Team | Apr 5, 2022 | Uncategorized
Have you ever been told to think outside the box? If you’re a leader, you’ve probably asked your team for some out-of-the-box thinking to solve a particularly challenging problem. You’ve certainly heard the phrase in some context. Thinking outside the box might sound...
by The Blue Ocean Team | Jun 22, 2022 | Uncategorized
Five years ago, in 2017, the idea for the Global Blue Ocean Leadership Awards was born. The aim was to create an award given out every five years that would recognize individuals who have led the creation of blue oceans that have made a meaningful difference and could...
by The Blue Ocean Team | Jun 7, 2022 | Uncategorized
Five years ago, in 2017, the idea for the Global Blue Ocean Leadership Awards was born. The aim was to create an award given out every five years that would recognize and shine a light on individuals who have led and fostered the creation of blue oceans that have made...
