by The Blue Ocean Team | May 27, 2025 | Uncategorized
How do you break out of the red ocean and create a blue ocean? That’s the precise question Patrick Bet-David (PBD) asked when he set up his new insurance brokerage company PHP Agency. Competition in the US insurance industry is intense with roughly 1.2 million...
by The Blue Ocean Team | May 23, 2025 | Uncategorized
Written by Melanie Pipino, an Institute Fellow at the INSEAD Blue Ocean Strategy Institute. Photo licensed under Creative Commons. Taylor Swift has risen to become a global icon in the entertainment industry —and her rise to the top is no accident. Her success is...
by Chan Kim & Renée Mauborgne | May 2, 2025 | Uncategorized
The market dynamics of value innovation. No company wants perfect competition. It’s tough. There’s no money in it. Perfect competition drives profits down to close to zero. Instead, what companies strive for is market dominance. They want to stand apart, be the best...
by Chan Kim & Renée Mauborgne | Mar 18, 2024 | Uncategorized
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute. SmileDirectClub (SDC), an American teledentistry company once valued at nearly $9 billion and poised to disrupt the traditional braces industry,...
by Blue Ocean Contributors | Dec 9, 2024 | Uncategorized
By Oh Young Koo Institute Senior Executive Fellow at The INSEAD Blue Ocean Strategy Institute Have you ever attempted to take free online classes from Coursera or Udemy? Did you complete the class or drop it in the middle of it? A study revealed that when it comes to...
by Blue Ocean Contributors | Feb 5, 2024 | Uncategorized
Written by Melanie Pipino, an Institute Fellow at the INSEAD Blue Ocean Strategy Institute. Image created by OpenAI’s DALL·E The fusion of fashion and technology is no longer a glimpse into the future; it’s our present reality, as exemplified in the 2023...
