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  • LEARN
    • What is Beyond Disruption?
    • What is Blue Ocean Strategy?
    • What Are Red And Blue Oceans?
    • How to Shift From Red Oceans to Blue Oceans
    • Blue Ocean Tools
    • Blue Ocean Leadership
    • Blog
  • APPLY
    • Self-Paced Program
    • Live Cohort Program
  • TEACH
    • Teaching Materials
    • All Cases
    • Cases by Topic
    • Books
    • Teaching Guide
  • ABOUT
    • Authors
    • Our story
    • What We Stand For
    • Books
    • Blue Ocean Global Network
AI WORKSPACE
The Economic and Social Impact of Nondisruptive Creation

The Economic and Social Impact of Nondisruptive Creation

by Chan Kim & Renée Mauborgne | Apr 30, 2023 | Uncategorized

Excerpts from Chan Kim & Renée Mauborgne’s Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs (Harvard Business Review Press, 2023) Consider these examples: Netflix versus Blockbuster, Amazon versus booksellers and...
Announcing the International Blue Ocean Awards 2023

Announcing the International Blue Ocean Awards 2023

by The Blue Ocean Team | Apr 24, 2023 | Uncategorized

We are happy to announce that the 8th edition of the International Blue Ocean Awards just concluded on April 13th. The annual Blue Ocean Awards recognize and support startups and SMEs striving to create blue oceans. For the first time ever, the International Blue...
From Blue Ocean Strategy to Nondisruptive Creation

From Blue Ocean Strategy to Nondisruptive Creation

by Chan Kim & Renée Mauborgne | Mar 14, 2023 | Uncategorized

After the publication of our books Blue Ocean Strategy and Blue Ocean Shift, a question repeatedly popped up from practitioners, academics, and consultants working in the field of innovation: How does blue ocean strategy differ from creative destruction, disruption,...
How to Create Your Blue Ocean Through Noncustomer Analysis

How to Create Your Blue Ocean Through Noncustomer Analysis

by Chan Kim & Renée Mauborgne | Dec 20, 2022 | Uncategorized

Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute. For the past three decades, the business mantra has been “customer first”. Yet focusing on retaining and expanding an existing customer base often...
Four Hurdles to Strategy Execution in Your Organization

Four Hurdles to Strategy Execution in Your Organization

by Chan Kim & Renée Mauborgne | Dec 13, 2022 | Uncategorized

Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015)  Once a company has developed a blue ocean strategy with a profitable business model, it must execute it. The challenge of execution exists, of course, for any strategy.Companies, like...
What to Talk about on a First Date: Dos and Don’ts

What to Talk about on a First Date: Dos and Don’ts

by The Blue Ocean Team | Dec 8, 2022 | Uncategorized

Forget the usual advice from dating blogs on what to talk about on the first date, the best conversation starters, or what topics to cover. Everybody is reading the same dating advice, so you cannot stand out from the crowd by following the tips. This blog will cover...
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