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BOS Tools

Sequence of BOS

sequence-of-bos

Companies need to build their blue ocean strategy in the sequence of buyer utility, price, cost, and adoption.

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Select from the icons below to learn more about the foundational frameworks of blue ocean strategy.
Red Ocean vs. Blue Ocean Strategy
Value Innovation
Visualizing Strategy
Strategy Canvas
Four Actions Framework
ERRC Grid
Six Paths
Pioneer Migrator Settler Map
3 Tiers of Noncustomers
Sequence of BOS
The Buyer Utility Map
The Price Corridor
of the Mass
Four Hurdles to Execution
Tipping Point Leadership
Fair Process