A useful exercise for a corporate management team pursuing profitable growth is to plot the company’s current and planned portfolios on the Pioneer-Migrator-Settler Map created by W. Chan Kim and Renée Mauborgne.
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Settlers are defined as me-too businesses, migrators are business offerings better than most in the marketplace, and a company’s pioneers are the businesses that offer unprecedented value. These are a company’s blue ocean strategic moves, and are the most powerful sources of profitable growth. They are the only ones with a mass following of customers.
Chan Kim and Renee Mauborgne have created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space.
Learn how to put these practical market-creating tools into practice to move from red ocean of competition to blue oceans of new market space and to do so in a way that people own and drive the process.
Create a business strategy that sets you apart with blue ocean strategy tools and frameworks.
Blue Ocean Studio™ is an interactive and collaborative platform that will guide you through the proven blue ocean tools and process.
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Learn the fundamentals of blue ocean strategy through the online course and apply them to your business in Blue Ocean Studio™.