Pioneer-Migrator-Settler (PMS) Map
A useful exercise for a corporate management team pursuing profitable growth is to plot the company’s current and planned portfolios on the Pioneer-Migrator-Settler Map created by W. Chan Kim and Renée Mauborgne.
© Chan Kim & Renée Mauborgne. All rights reserved.
Settlers are defined as me-too businesses, migrators are business offerings better than most in the marketplace, and a company’s pioneers are the businesses that offer unprecedented value. These are a company’s blue ocean strategic moves, and are the most powerful sources of profitable growth. They are the only ones with a mass following of customers.
Blue Ocean Strategy & Shift Tools
Blue Ocean Strategy & Shift Tools
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Red Ocean vs. Blue Ocean Strategy
Value Innovation
Strategy Canvas
Four Actions Framework
ERRC Grid
Six Paths Framework
Pioneer Migrator Settler Map
Three Tiers of Noncustomers
Sequence of Creating a Blue Ocean
Buyer Utility Map
Price Corridor of the Mass
Four Hurdles to Strategy Execution
Tipping Point Leadership
Fair Process