LEADERSHIP CANVAS

Chan Kim and Renée Mauborgne’s Leadership Canvas is a central, analytic tool of Blue Ocean Leadership. It gives managers a concrete, visual framework to draw a clear picture of the current leadership reality at various levels in an organization and to understand the way employees experience leadership and where leadership may be falling short. It allows them develop a new, effective blue ocean leadership profile that releases unrealized talent and energy of employees and lifts individual and organizational performance.

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Start by listing key leadership acts and activities along the horizontal axis and plotting leaders’ investment of time and effort in each activity across the vertical axis. The big picture will give you keen insight into your current leadership reality and unlock your creativity to develop a new effective leadership profile for the future. To help leaders focus on what really matters, the tool requires 10 to 15 key leadership acts and activities to be listed across the horizontal axis. The cap of 10 to 15 prevents the canvas from becoming a statement of everything and nothing.

    ——  APPLY IT

    BRING A REAL PROBLEM.
    LEAVE WITH A STRATEGY.

    Reading about blue ocean strategy is one thing. Applying it to your own business is another. Two programs take you through the process step by step, on a real challenge of your own.

    ——  SELF-PACED

    BLUE OCEAN CREATION PROGRAM

    A proprietary AI-guided workspace where blue ocean tools come to life on your business, and an online course to learn the concepts as you apply them. Get a clear direction to grow your business, increase revenue, and unlock new markets. Best if you want to move at your own pace and start immediately.

    ——  LIVE COHORT

    BLUE OCEAN STRATEGY PRACTITIONER PROGRAM

    Apply Blue Ocean Strategy to a real situation: an organizational strategy, a business of your own, or a client engagement, with expert feedback at every step. Leave with a growth roadmap and the momentum and confidence to implement it.