Blue Ocean Tools

Four Hurdles to Strategy Execution

Once a company has developed a blue ocean strategy with a profitable business model, the next challenge is strategy execution. The challenge of execution exists, of course, for any strategy. Companies, like individuals, often have a tough time translating thought into action whether in red or blue oceans. But, compared with red ocean strategy, this can be especially difficult for blue ocean strategy as it represents a significant departure from the status quo.

To varying degrees, companies may face four types of hurdles to strategy execution. Knowing how to triumph over these organizational hurdles is key to successful strategy execution. W. Chan Kim and Renée Mauborgne identified four key hurdles to strategy execution:

  • The Cognitive Hurdle: Waking employees up to the need for a strategic shift. Red oceans may not be the paths to future profitable growth, but they may have served the organization well historically, so why rock the boat?
  • The Resource Hurdle: It is assumed that the greater the shift in strategy, the greater the resources it requires for execution.
  • The Motivational Hurdle: How do you motivate key players to move fast and tenaciously to carry out a break from the status quo?
  • The Political Hurdle: As one manager put it, “In our organization you get shot down before you stand up.”

© Kim & Mauborgne. All rights reserved.

Cognitive
An organization wedded to the status quo
Resource
Limited Resources
Political
Opposition from powerful vested interests
Motivational
Unmotivated Staff

© Kim & Mauborgne. All rights reserved.

Get BLUE OCEAN SHIFT to learn how you can make the shift from red to blue oceans and do so in a way that inspires your people’s confidence so they own and drive the process. Get your copy today and try Blue Ocean Studio™, an online collaborative workspace for applying the blue ocean tools in practice so you can get started today.

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W. Chan Kim and Renée Mauborgne created a comprehensive set of analytic tools and frameworks to create blue oceans of new market space. In their just released New York Times Bestselling book, BLUE OCEAN SHIFT (September 2017), Kim and Mauborgne share how to put these practical market-creating tools into practice to move from red to blue oceans and to do so in a way that people own and drive the process.

Brimming with battle-tested lessons and the stories of organizations from around the world that put their ideas into practice, Kim and Mauborgne highlight what works, what doesn’t, the potential pitfalls along the way and how to avoid them to achieve the best results in your organization. Get your copy of BLUE OCEAN SHIFT now, and get all these answers plus so much more including exercise templates you can use to apply the tools in your organization.

All analytic tools © Kim & Mauborgne. All rights reserved.

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Don’t just check out the tools. Learn how to put them in practice. Find out what works, what doesn’t, the potential pitfalls along the way and how to avoid them to achieve the best results in your organization. Get your copy of BLUE OCEAN SHIFT now, and get all these answers plus so much more including exercise templates you can use to apply each tool in your organization.

Red Ocean vs. Blue Ocean Strategy
Value Innovation
Visualizing Strategy
Strategy Canvas
Four Actions Framework
ERRC Grid
Six Paths Framework
Pioneer Migrator Settler Map
Three Tiers of Noncustomers
Sequence of Blue Ocean Strategy
Buyer Utility Map
Price Corridor
of the Mass
Four Hurdles to Strategy Execution
Tipping Point Leadership
Fair Process

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