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Red Ocean vs Blue Ocean Strategy
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Value Innovation
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Strategy Canvas
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Buyer Utility Map
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Three Tiers of Noncustomers
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Six Paths Framework
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Four Actions Framework
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ERRC Grid
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Pioneer Migrator Settler Map
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Price Corridor of the Mass
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Sequence of Creating a Blue Ocean
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Five Steps to a Blue Ocean Shift
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Three Components of Blue Ocean Shift
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Three Components of Humanness
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Four Hurdles to Strategy Execution
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Fair Process
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Tipping Point Leadership
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Blue Ocean Vs Conventional Leadership
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Leadership Canvas
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Blue Ocean Leadership Grid
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Four-Step Blue Ocean Leadership Process
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Cost of Disengaged Employees
FOUR ACTIONS FRAMEWORK
The Four Actions Framework developed by Chan Kim and Renée Mauborgne is used to reconstruct buyer value elements in crafting a new value curve or strategic profile. To break the trade-off between differentiation and low cost in creating a new value curve, the framework poses four key questions, shown in the diagram, to challenge an industry’s strategic logic.

© Chan Kim & Renee Mauborgne. All rights reserved.
The Four Actions Framework poses four key questions to translate insights into well-constructed strategies:
- Which factors that the industry takes for granted should be eliminated?
- Which factors should be reduced well below the industry’s standard?
- Which factors should be raised well above the industry’s standard?
- Which factors that the industry has never offered should be created?
These questions help you to challenge an industry’s strategic logic and business model to arrive at blue ocean moves that break the trade-off between differentiation and low cost.
Four Actions Framework Examples
Check out the Four Actions Framework examples and learn how to use the tool in action.
Learn how citizen and [yellow tail] reconstructed buyer value elements to offer buyers an entirely new experience, while simultaneously keeping their cost structure low.
Four Actions Framework Examples
-
Red Ocean vs Blue Ocean Strategy
-
Value Innovation
-
Strategy Canvas
-
Buyer Utility Map
-
Three Tiers of Noncustomers
-
Six Paths Framework
-
Four Actions Framework
-
ERRC Grid
-
Pioneer Migrator Settle Map
-
Price Corridor of the Mass
-
Sequence of Creating a Blue Ocean
-
Five Steps to a Blue Ocean Shift
-
Three Components of Blue Ocean Shift
-
Three Components of Humanness
-
Four Hurdles to Strategy Execution
-
Fair Process
-
Tipping Point Leadership
-
Blue Ocean Vs Conventional Leadership
-
Leadership Canvas
-
Blue Ocean Leadership Grid
-
Four-Step Blue Ocean Leadership Process
-
Cost of Disengaged Employees
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