-
Red Ocean vs Blue Ocean Strategy
-
Value Innovation
-
Strategy Canvas
-
Buyer Utility Map
-
Three Tiers of Noncustomers
-
Six Paths Framework
-
Four Actions Framework
-
ERRC Grid
-
Pioneer Migrator Settler Map
-
Price Corridor of the Mass
-
Sequence of Creating a Blue Ocean
-
Five Steps to a Blue Ocean Shift
-
Three Components of Blue Ocean Shift
-
Three Components of Humanness
-
Four Hurdles to Strategy Execution
-
Fair Process
-
Tipping Point Leadership
-
Blue Ocean Vs Conventional Leadership
-
Leadership Canvas
-
Blue Ocean Leadership Grid
-
Four-Step Blue Ocean Leadership Process
-
Cost of Disengaged Employees
FAIR PROCESS
Fair process is a concept developed by Chan Kim and Renée Mauborgne that builds execution into strategy by creating people’s buy-in up front. When fair process is exercised in the strategy formulation phase, people trust that a level playing field exists, inspiring voluntary cooperation during the execution phase.
There are three mutually reinforcing elements that define fair process: engagement, explanation, and clarity of expectation. Whether people are senior executives or shop employees, they all look to these elements. Chan Kim and Renée Mauborgne call them the three Ε principles of fair process.
Engagement
Explanation
Expectation Clarity
© Chan Kim & Renée Mauborgne. All rights reserved.
It should be noted that any subset of the three is insufficient. The three criteria collectively lead to judgments of fair process.
-
Red Ocean vs Blue Ocean Strategy
-
Value Innovation
-
Strategy Canvas
-
Buyer Utility Map
-
Three Tiers of Noncustomers
-
Six Paths Framework
-
Four Actions Framework
-
ERRC Grid
-
Pioneer Migrator Settle Map
-
Price Corridor of the Mass
-
Sequence of Creating a Blue Ocean
-
Five Steps to a Blue Ocean Shift
-
Three Components of Blue Ocean Shift
-
Three Components of Humanness
-
Four Hurdles to Strategy Execution
-
Fair Process
-
Tipping Point Leadership
-
Blue Ocean Vs Conventional Leadership
-
Leadership Canvas
-
Blue Ocean Leadership Grid
-
Four-Step Blue Ocean Leadership Process
-
Cost of Disengaged Employees
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM

Join the ranks of blue ocean strategy practitioners with our globally recognized program
Learn how to put blue ocean theory and its tools and frameworks into practice in just 5 weeks with our interactive, expert-led program.