What’s different between Blue Ocean Shift and the other strategy books out there? Does it bring anything new to the table?

Most strategy books are focused on how to compete. But our research shows the future is on how to create. And what we have been lacking is a roadmap to get there with tools and guidance anyone can apply.

Secondly, most books either lack analytic tools and frameworks or they are soft on people. But you need both to shift and move an organization in any transformation. We need to have a clear roadmap of how to get there and we need to bring people along and build their confidence to act. And that is what our new book Blue Ocean Shift does. It brings these two dimensions together so that no matter what organization you are sitting in you can start to make the shift.

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