Blue Ocean Shift is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
Whether you are a cash-strapped start-up or large, established company, non-profit or national government, you can SHIFT from cutthroat markets – red oceans – to wide-open new markets – or blue oceans of uncontested market space – by following a simple five-step process that brings your people along so they own and drive the process.
You don’t have to be an entrepreneur to make a blue ocean shift. Anyone can follow the five-step blue ocean shift process to move from red oceans of bloody competition to blue oceans of uncontested market space.
The mindset of a blue ocean strategist
Market-creating tools and process along with clear guidance on how to apply them
Humanness that builds people’s confidence at every level to drive and own the process
Leaders in diverse industries and organizations have made the shift from red to blue oceans and created new markets by applying the process and tools outlined in the book Blue Ocean Shift.