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WHAT IS BLUE OCEAN SHIFT?

BLUE OCEAN SHIFT is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.

Whether you are a cash-strapped start-up or large, established company, non-profit or national government, you can SHIFT from cutthroat markets – red oceans – to wide-open new markets – or blue oceans of uncontested market space – by following a simple five-step process that brings your people along so they own and drive the process.

BLUE OCEAN SHIFT PROCESS

You don’t have to be an entrepreneur to make a blue ocean shift. Anyone can follow the five-step blue ocean shift process to move from red oceans of bloody competition to blue oceans of uncontested market space.

© Chan Kim & Renée Mauborgne. All rights reserved. 

THREE KEY COMPONENTS OF A SUCCESSFUL

BLUE OCEAN SHIFT

PERSPECTIVE

The mindset of a blue ocean strategist

ROADMAP

Market-creating tools and process along with clear guidance on how to apply them

CONFIDENCE

Humanness that builds people’s confidence at every level to drive and own the process

BLUE OCEAN SHIFT EXAMPLES

Leaders in diverse industries and organizations have made the shift from red to blue oceans and created new markets by applying the process and tools outlined in the book Blue Ocean Shift.

      MEET THE AUTHORS

      #1 Management Thinkers in the World

      Chan Kim and Renée Mauborgne

      are Professors of Strategy at INSEAD and authors of The New York Times Best Seller Blue Ocean Shift and the 4 million global bestseller Blue Ocean Strategy. In 2019, Chan Kim and Renée Mauborgne were named the #1 Management Thinkers in the World by Thinkers50.

      READ THE BOOKS

      The books that changed the way we think about strategy.

      Blue Ocean Strategy

      The origin of the terms red and blue oceans comes from Blue Ocean Strategy – How to Create Uncontested Market Space and Make the Competition Irrelevant.

      Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

      It presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.

      Blue Ocean Shift

      Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy. Drawing on more than a decade of new research, Blue Ocean Shift: Beyond Competing – Proven Steps to Inspire Confidence and Seize New Growth is the definitive guide to help you move beyond competing, inspire your people’s confidence, and seize new growth. Blue Ocean Shift is the New York Times and #1 Wall Street Journal bestseller.

      The books have collectively sold over 4.5 million copies worldwide. 

      THE BLUE OCEAN ONLINE COURSEUPDATED

      Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World.

      For anyone tired of competing head-to-head and wanting to seize new growth.

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      THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM

      Blue Ocean Strategy Practitioner Program

      Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities

      Get started with new market creation with our live, interactive, expert-led program.

      ENROLL TODAY