Here W. Chan Kim and Renée Mauborgne, the authors of Blue Ocean Shift & Blue Ocean Strategy, answer some of the most common questions they receive on blue ocean shift from around the world. We hope these will be of interest to you too!
BLUE OCEAN SHIFT is the indispensable and much anticipated follow up to Blue Ocean Strategy, the classic and global bestseller by world-renowned professors Chan Kim and Renée Mauborgne. […]
Blue Ocean Shift addresses a key challenge facing virtually every organisation today. How to move yourself, your team and your organisation from competing to creating. […]
A decade ago we wrote our first book Blue Ocean Strategy, which went on to sell over 3.6 million copies and become a bestseller on five continents. As the tidal wave of interest grew, individuals […]
You need two things to shift. Without them you are going to struggle. […]
Ninety percent of businesses fail within ten years. In almost any other context, that would be a shocking statistic. But it’s something the entrepreneurial community seems to accept as standard. […]
There are four defining characteristics that separate the mind of a blue ocean strategist from a red ocean one. They determine the questions you ask and what you see and don’t see, which makes your […]
Nondisruptive creation is where one’s gain doesn’t have to come at the expense of others. Very often entrepreneurs associate market creation with disruption or creative destruction […]
Humanness is having a humanistic process in your organization. It’s a topic we explore in detail in Blue Ocean Shift. […]
Disruption matters. But as our research reveals, that’s only half the picture of how new markets and blue oceans are created. The other half, and we would argue the more important half of how new […]
Market creation can be achieved through a reliable and systematic process by anyone, not just entrepreneurs. […]
The first thing every entrepreneur or small business owner needs to know is that if they want to grow and scale, they need to move away from competing. Instead they should move into and create new […]
For a startup, the first step should be to have a clear understanding of where you stand. To do this, you should draw your as-is strategy canvas that will give you and your team a big picture view of the […]
Most strategy books are focused on how to compete. But our research shows the future is on how to create. And what we have been lacking is a roadmap to get there with tools and guidance anyone can apply. […]