BLUE OCEAN BLOG
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FEATURED ARTICLE
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
How to Draw a Strategy Canvas (with Template)
If you want to stand out from the crowd and make your competition irrelevant, you need to understand first where you are...
Invention vs Innovation: The Important Difference for Your Organization’s Future Growth
Includes excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017) and the case...
Stitch Fix: A Blue Ocean Strategy in Retail
Based on the case study, Artificial Intelligence: Stitch Fix – A Blue Ocean Retailer in the AI World, written by Chan Kim,...
5 Compelling Strategy Canvas Examples You Can Learn From
"Every company wants one, yet only a few companies have one: a compelling strategy," write Chan Kim and Renée Mauborgne in...
Nicholas Benavides Wins 2022 Global Blue Ocean Leadership Award
Five years ago, in 2017, the idea for the Global Blue Ocean Leadership Awards was born. The aim was to create an award...
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BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Apply Blue Ocean Strategy to a real situation: an organizational strategy, a business of your own, or a client engagement, with expert feedback at every step. Leave with a growth roadmap and the momentum and confidence to implement it.