BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Think Different: Apple’s Blue Ocean Formula for Success
It's been almost a quarter of a century since Apple's iconic ‘Think Different’ ad campaign, which captured in two simple...
What to Talk about on a First Date: Dos and Don’ts
Forget the usual advice from dating blogs on what to talk about on the first date, the best conversation starters, or what...
How to Think Outside the Box in Business
Have you ever been told to think outside the box? If you’re a leader, you’ve probably asked your team for some...
Nicholas Benavides Wins 2022 Global Blue Ocean Leadership Award
Five years ago, in 2017, the idea for the Global Blue Ocean Leadership Awards was born. The aim was to create an award...
Ted Dacko Wins 2022 Global Blue Ocean Leadership Award
Five years ago, in 2017, the idea for the Global Blue Ocean Leadership Awards was born. The aim was to create an award...
BLUE OCEAN SPRINT
Learn how to leave the competition behind. Discover how to create a new market space while lowering your costs, fast.
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google
Join thousands of leaders like you who are creating innovative companies, products, and services that stand out from the crowd.
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities
Get started with new market creation with our live, interactive, expert-led program.