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Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Blue Ocean Strategy in the Hotel Industry
“If there ever were a red ocean,” observes Michael Levie, co-founder of CitizenM Hotels, “the hotel industry would be it....
How Shake Shack Flipped the Burger Restaurant
Shake Shack, the gourmet fast-food chain, started out as a hot dog stand in New York City in 2001. Today, it has become a...
Five Steps to Making a Blue Ocean Shift
Ninety percent of businesses fail within ten years. In almost any other context, that would be a shocking statistic. But...
Turning Waste to Energy: Sweden’s Recycling Revolution
According to experts, the world is heading towards a catastrophic two degrees Celsius increase in temperature because of...
A Blue Ocean Compass for Your Post-Covid Strategy
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy...
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