BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE

From Blue Ocean Strategy to Nondisruptive Creation
An Alternative Path to Growth Where Business and Society Can Thrive Together
By Chan Kim and Renée Mauborgne

Empowering High School Entrepreneurs
In June 2018, Ted Dacko was appointed Executive Director of the Blue Ocean Entrepreneurship Competition for high school...

Reimagining Veterinary Care: The Blue Ocean Strategy of PetWellClinic
Based on the case study, PetWellClinic: Shifting from a Red to a Blue Ocean, written by Executive Fellow at the INSEAD Blue...
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM

Join the ranks of blue ocean strategy practitioners with our globally recognized program
Learn how to put blue ocean theory and its tools and frameworks into practice in just 5 weeks with our interactive, expert-led program.