Blue Ocean Awards Winners 2018

Meet the Winners of the Blue Ocean Awards 2018

Congratulations to all the winners!

Written by The Blue Ocean Team

The Blue Ocean Team shares case studies, stories and practical insights related to the blue ocean tools and principles developed by Chan Kim and Renée Mauborgne.

The 5th edition of the Blue Ocean Awards, a competition directly inspired by Blue Ocean Strategy | Shift, was held on November 6th at the Ministry of Economy and Finance. Co-organized since 2014 by HEC Paris, Axessio and the Directorate General of Enterprises (DGE), the Blue Ocean Awards rewards French companies of all sizes striving to create blue oceans.

This edition was yet again a great success with over 500 participants present to meet the finalists, exchange with them and discover their innovative offers. Over 400 applications were submitted and among the 19 finalists selected by the jury, 9 received an award.

The Blue Ocean Legend Award

The ceremony opened with a special newly created award, the Blue Ocean Legend Award, rewarding previous winners for their impressive performances. Two companies received this special award: Nickel and Alertgasoil.

Nickel (formerly called, Compte-Nickel), was the winner of a Blue Ocean Award in 2015 for having revolutionized the retail banking sector (Check-out our Case Study on Compte-Nickel).

In 2015, when Nickel first won the Blue Ocean Award,it had 121,000 clients and a growth of 11,500 clients per month. Now, three years later, Nickel has more than one million customers with 33,000 accounts being opened every single month, an annual growth rate of 65.5%. Such is its success that BNP Paribas, one of the largest banks in France, purchased Nickel in 2017.

Alertgasoil, a solution that can save users money while reducing their environmental impact thanks to their unique solution to measure real time fuel consumption,won a Blue Ocean MENTOR Award in 2017 and now less than a year later has tripled its workforce. It has already signed for 18 million euros worth of orders covering the next 4 years.

Blue Ocean Societal Award

The Blue Ocean Societal Award rewards an offer that creates a new market while having a positive impact on society. The 2018 winner is Yogist, a young company offering yoga sessions adapted to the business environment:no need to change your clothes, no need to carry your mat, and no need to even move from your office chair. Created in 2015, Yogist has already been adopted by leading companies like Cartier, KPMG, Vinci, LVMH, Siemens, BNP Paribas, BMW, The Boston Consulting Group… and many other prestigious organizations.

Medical tourism in Thailand is a blue ocean.

Anne-Charlotte Vuccino, CEO of Yogist receiving her prize.

3 Blue Ocean MENTOR Awards

The Blue Ocean MENTOR Award rewards companies that have managed to create a new market, while making more than 2M € per year.

Already winner of a Blue Ocean Baby Award in 2016, TraQ’food received this year a Mentor prize. Founded in 2015, TraQ’food’s digital application simplifies the daily management of the Sanitary Control Plan for caterers and restaurants. Adapted to any type and size of business the application offers various features such as label trace ability and temperature reading sensors that allow companies to digitalize documentation, be compliant with regulations and automate supply chain management. In early 2018, Mérieux NutriSciences, a Chicago-based company with 100 laboratories spread across 22 countries, acquired a majority shareholding in TraQ’food.

The next company to receive a Blue Ocean MENTOR Award is Bird Office,a simplified way to organize a corporate event. The platform offers spaces to rent for corporate training, seminars, conferences, or individual workstations. It allows people to find and book the ideal place from a wide choice of 8,500 spaces made available via exclusive partnerships with key players in the professional real estate sector. Bird Office offers a turnkey corporate service, allowing clients to book spaces that include full catering service (breakfast, lunch, cocktail, etc.) and other additional services. The company just raised €5M in funding.

The last Blue Ocean MENTOR award is Virtuo, a new generation car rental platform that allows clients to book, open and drive a car with an App. Launched in 2016, Virtuo is available in 26 train stations & airports and 10 cities. Business travelers have access to its offer in the main railway stations and airports in France (Paris, Lyon, Aix-en-Provence, Avignon, Nice, Toulouse, Bordeaux, Lille) as well as in Brussels and London.

5 Blue Ocean BABY Awards

The Blue Ocean Baby Awards reward five young and very promising companies. The 2018 winners are:


  • Tilkee: Tilkee’s idea is simple but very effective.Track your digital documents: find out how, when and for how long your documents are read. Tilkee identifies the people who opened the document, at what time, details the reading time, the number of pages read, and the number of downloads. Tilkee then generates detailed reading reports to customers. Tilkee currently has 500 corporate customers and thirty employees. Early 2018, Tilkee raised 3.5M€ and plans to open an office in Great Britain and Germany.
  • Blue Frog Robotics: Buddy, the emotional companion robot that rethinks home care for seniors and dependent people. Think of him as Alexa with big eyes, because he can do many of the same things, like reading the weather or offering you great recipes. Buddy was named one of the CES 2018 Innovation award winners.
  • Meetinclass: MeetinClass reduces inequalities in tutoring classes. The concept: for two hours a week, an experienced teacher offers tutoring in his/her home to a small group of students. The group tuition helps reduce costs by as much as one-third ofthe price of individual tutoring, all while encouraging students to seek mutual aid.
  • Dann Tech: Bob, the most compact size, economical and fastest dishwasher in the world!Bob was designed for those who still wash their dishes by hand for lack of space to install a dishwasher. Barely bigger than a microwave, Bob cleans and dries daily dishes for 1 to 2 people in just 20 minutes using only 3 liters of water. It is the first plug-and-play dishwasher: Just put it on the rack, fill its integrated 3L water tank and feed it with electricity. Bob is compact enough to stand everywhere. It is in the process of industrialization; the production will be launched in the summer of 2019. To date, Dann Tech has received more than 5000 pre-orders.
  • Sillages: Tired of classic perfumes? Sillages offers the opportunity to create your own perfume online in just 5 minutes with 6 ingredients. All the suggested matches are validated by its algorithm and “supernoses”. Simply choose two ingredients for top notes, two for heart notes and two for base notes. No idea of which ingredient you would like? Just type the name of the perfume you usually wear in the chat box and instantly see its ingredients. Your customized perfume will be delivered within 3 days. Test the fragrance with the sample delivered with your bottle and send it back for free if you don’t like it.
Medical tourism in Thailand is a blue ocean.

Damian Py, CEO of Dann Tech and Antoine Fichet, COO of Dann Tech receiving their prize, carrying Bob.

2 Blue Ocean HACKATHON Awards

The ceremony ended with the Blue Ocean HACKATHON Award rewarding a project, developed by students from HEC Paris and CentraleSupelec that has the potential to create a new market.

This year two projects tied for first place:

  • Cryptio (HEC Paris), an accounting & tax solution for cryptocurrencies.
  • Top-Models.fr (CentraleSupelec): Select an algorithm, download and deploy it in your system with a few clicks.

Congratulations to all the winners and rendez-vous in 2019 for the 6th edition!

Thanks to the Ministry of Economy and Finance for supporting and graciously hosting the event. Thanks to the three key organizers HEC Paris, Axessio and the Directorate General of Enterprises (DGE). And thanks to the long-term sponsors Hewlett Packard Enterprise, Forbes, Bred, Carrefour, EDF, INPI (National Institute of Industrial Property) and to many others.

Click here to watch the entire ceremony (In French).

Recent posts

You May Also Like…

Blue Ocean Sprint


Learn how to leave the competition behind. Discover how to create a new market space while lowering your costs, fast.

“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google

Join thousands of leaders like you who are creating innovative companies, products, and services that stand out from the crowd.


Blue Ocean Strategy Practitioner Program

Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities

Get started with new market creation with our live, interactive, expert-led program.