Author(s): KIM, W. Chan, MAUBORGNE, Renée, PIPINO, Mélanie
The case explains how the French fintech Compte-Nickel found a blue ocean in the crowded French retail banking sector by identifying noncustomers and developing a strategy to attract them. Traditional banks focused on developing financial technology to make their offerings more appealing, whereas the fintech Compte-Nickel created a blue ocean by looking at the noncustomers the other banks ignored: low income earners and people facing financial exclusion.
This case comes with a teaching note, lecture slides, and a two-part exclusive video interview with Hugues Le Bret, CEO of the fintech Compte-Nickel.
This case is also available in Chinese and French.
With this case, participants will learn to use four blue ocean strategy analytic tools: