BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
The Ultimate Workout: How One Gym Shed the Competition in the Fitness Industry
Daniel Nyiri and his wife Nina founded 4UFitness in 2014. Sinking in a red ocean with just a handful of new clients each...
How Verbalizeit is Tapping into This 35 Billion Dollar Market
Since its launch in May 2014, over 2,000 businesses now use VerbalizeIt’s business platform. Revenue has been growing 40%...
How to Avoid Competition for Decades
Every year streets and office buildings across Britain will be filled with people wearing red noses, and schoolchildren and...
Blue Ocean Faith
Blue Ocean Strategy, created by W. Chan Kim and Renée Mauborgne, goes beyond business. In New England a group of people...
Blue Ocean Entrepreneurship Competition: Meet the 2018-2019 Winners!
Did you know that 66% of millennials want to start their own business and Generation Z (those born after 1995) are...
BLUE OCEAN SPRINT
Learn how to leave the competition behind. Discover how to create a new market space while lowering your costs, fast.
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google
Join thousands of leaders like you who are creating innovative companies, products, and services that stand out from the crowd.
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities
Get started with new market creation with our live, interactive, expert-led program.