BLUE OCEAN BLOG
BE INSPIRED.
BE BLUE OCEAN.
FEATURED ARTICLE
Kim and Mauborgne Honored as Two of the Four Leading Thinkers in Harvard Business Review’s 100-year Celebration
Are Libraries Still Important: How Can Libraries Stay Relevant in the Digital Age?
John Pateman, CEO of Thunder Bay Public Library in Ontario, Canada, argues that public libraries need to make a blue ocean...
Amazon Go: Checkout-Free Shopping is Now a Reality
Imagine walking into a grocery store, swiping your smartphone at the hi-tech entrance gates, picking up whatever you need,...
Blue Wine, Anyone? How Gik Blue Wine Is Shaking Up The Competition In The Wine Industry
Blue wine is not something you expect to see on the menu or at your local supermarket. But that might change with Gik blue...
Blue Ocean Your Dream
Written by Gavin Fraser, Senior Blue Ocean ExpertSince I conducted my classmates beating drums, triangles and clappers at...
Cutthroat Competition in the Legal Industry: How One Law Firm Moved Beyond Competing
The legal industry is highly competitive, but finding new customers doesn’t have to be a cutthroat business. Otabek...
BLUE OCEAN SPRINT
Learn how to leave the competition behind. Discover how to create a new market space while lowering your costs, fast.
“LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!” Amalia C., Google
Join thousands of leaders like you who are creating innovative companies, products, and services that stand out from the crowd.
THE BLUE OCEAN STRATEGY PRACTITIONER PROGRAM
Transform your strategic perspective, master blue ocean tools and frameworks, & learn to unlock new growth opportunities
Get started with new market creation with our live, interactive, expert-led program.