by Chan Kim & Renée Mauborgne | Aug 17, 2021 | Uncategorized
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute The impact of the Covid-19 pandemic has been significant on business and the economy. The crisis has badly battered some companies and presented...
by The Blue Ocean Team | Dec 1, 2022 | Uncategorized
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) and Blue Ocean Shift (2017). The four actions framework and the eliminate-reduce-raise-create (ERRC) grid are two analytical tools of blue ocean strategy to help you simultaneously pursue...
by The Blue Ocean Team | Oct 14, 2022 | Uncategorized
“Every company wants one, yet only a few companies have one: a compelling strategy,” write Chan Kim and Renée Mauborgne in their classic Blue Ocean Strategy. Don’t despair if you don’t know how to create a strategy that stands out in a sea of...
by The Blue Ocean Team | Nov 29, 2022 | Uncategorized
If you want to stand out from the crowd and make your competition irrelevant, you need to understand first where you are now compared to your competition. In this post, you will learn what the strategy canvas is, what benefits it has for your organization, and how to...
by The Blue Ocean Team | Nov 29, 2022 | Uncategorized
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015), Blue Ocean Shift (2017), and their How Strategy Shapes Structure Harvard Business Review (September 2009) article. What is red ocean strategy? Red ocean strategy is all about competition. As...
by The Blue Ocean Team | Oct 14, 2022 | Uncategorized
Based on the case study, Artificial Intelligence: Stitch Fix – A Blue Ocean Retailer in the AI World, written by Chan Kim, Renee Mauborgne, and Melanie Pipino, Research Associate at the INSEAD Blue Ocean Strategy Institute. In an environment where retailers face...
