by The Blue Ocean Team | Jun 1, 2023 | Uncategorized
Based on the case study, PetWellClinic: Shifting from a Red to a Blue Ocean, written by Chan Kim, Renée Mauborgne, and Michael Olenick, Executive Fellow at the INSEAD Blue Ocean Strategy Institute. Red Ocean of Veterinary Practice Veterinary visits are a dreaded...
by The Blue Ocean Team | Apr 24, 2023 | Uncategorized
We are happy to announce that the 8th edition of the International Blue Ocean Awards just concluded on April 13th. The annual Blue Ocean Awards recognize and support startups and SMEs striving to create blue oceans. For the first time ever, the International Blue...
by Chan Kim & Renée Mauborgne | Mar 14, 2023 | Uncategorized
After the publication of our books Blue Ocean Strategy and Blue Ocean Shift, a question repeatedly popped up from practitioners, academics, and consultants working in the field of innovation: How does blue ocean strategy differ from creative destruction, disruption,...
by Chan Kim & Renée Mauborgne | Dec 20, 2022 | Uncategorized
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute. For the past three decades, the business mantra has been “customer first”. Yet focusing on retaining and expanding an existing customer base often...
by Chan Kim & Renée Mauborgne | Aug 16, 2021 | Uncategorized
Written by Chan Kim and Renée Mauborgne, with Mi Ji, Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute As the Covid-19 pandemic continues to evolve, managers around the world are bracing for new challenges ahead. Many of them wonder whether the...
by Chan Kim & Renée Mauborgne | Dec 13, 2022 | Uncategorized
Excerpts from Chan Kim & Renée Mauborgne’s Blue Ocean Strategy (2015) Once a company has developed a blue ocean strategy with a profitable business model, it must execute it. The challenge of execution exists, of course, for any strategy.Companies, like...
