by Chan Kim & Renée Mauborgne | Aug 27, 2021 | Uncategorized
According to experts, the world is heading towards a catastrophic two degrees Celsius increase in temperature because of climate change and greenhouse gases. Fossil fuels are ever diminishing while global energy demand is expected to have increased by 50% in 2030. As...
by The Blue Ocean Team | Sep 3, 2021 | Uncategorized
Shake Shack, the gourmet fast-food chain, started out as a hot dog stand in New York City in 2001. Today, it has become a global phenomenon with 180 locations globally and is expanding all the time. So how did it create a new market in the fiercely competitive...
by Chan Kim & Renée Mauborgne | Sep 6, 2021 | Uncategorized
“If there ever were a red ocean,” observes Michael Levie, co-founder of CitizenM Hotels, “the hotel industry would be it. It’s redder than red.” Four-star hotels offer four-fifths of what five-star hotels offer. Three-star hotels offer three-quarters of what four-star...
by The Blue Ocean Team | May 2, 2022 | Uncategorized
Corporate learning and development strategy will largely determine the future growth of your company. People are the key asset of your business. No matter what industry you’re in, the mindset, knowledge, and skills of your workforce are critical to your organization’s...
by Chan Kim & Renée Mauborgne | Sep 6, 2021 | Uncategorized
What skills are most important when starting a new business based on blue ocean strategy, and why? (Ibrahim via email) The most fundamental thing is to have a blue ocean mindset and perspective. This means being willing to challenge some deeply ingrained beliefs. For...
by Chan Kim & Renée Mauborgne | Sep 7, 2021 | Uncategorized
When it comes to building a blue ocean, what organization wouldn’t want to have an offering like Google’s Search division? Its search engine is easy, fast, accurate – with an underlying algorithm that instantaneously sorts and ranks documents, images, and videos,...
