BLUE OCEAN LEADERSHIP GRID

The Blue Ocean Leadership Grid developed by Chan Kim and Renee Mauborgne is an analytic tool that complements the Leadership Canvas and helps you formulate your blue ocean leadership profile that can unlock the ocean of unrealized talent and energy in your organization.

This is an action framework that drives you to find out what leadership activities should be eliminated, reduced, raised, and created to create a step-change in leadership strength and achieve high impact with a lower investment of time.

© Chan Kim & Renée Mauborgne. All rights reserved.

The tool drives you to ask four questions that challenge the current leadership reality:

  • Eliminate: Which acts and activities do leaders invest their time and intelligence in that should be eliminated?
  • Reduce: Which acts and activities do leaders invest their time and intelligence in that should be reduced well below their current level?
  • Raise: Which acts and activities do leaders invest their time and intelligence in that should be raised well above their current level?
  • Create: Which acts and activities should leaders invest their time and intelligence in that they currently don’t undertake?

    The Blue Ocean Strategy Practitioner Program

    Shift your strategic perspective, apply blue ocean tools to your business, and unlock new growth opportunities.

    "The Blue Ocean Strategy Practitioner Program was an enlightening journey for me. It equipped me with tools to approach market challenges creatively."

    A 6-week live virtual program that helps business owners, senior leaders, and consultants move from strategic uncertainty and mounting competitive pressure to clarity, confidence, and a compelling strategy that stands out in the age of AI.