BLUE OCEAN LEADERSHIP GRID

The Blue Ocean Leadership Grid developed by Chan Kim and Renee Mauborgne is an analytic tool that complements the Leadership Canvas and helps you formulate your blue ocean leadership profile that can unlock the ocean of unrealized talent and energy in your organization.

This is an action framework that drives you to find out what leadership activities should be eliminated, reduced, raised, and created to create a step-change in leadership strength and achieve high impact with a lower investment of time.

© Chan Kim & Renée Mauborgne. All rights reserved.

The tool drives you to ask four questions that challenge the current leadership reality:

  • Eliminate: Which acts and activities do leaders invest their time and intelligence in that should be eliminated?
  • Reduce: Which acts and activities do leaders invest their time and intelligence in that should be reduced well below their current level?
  • Raise: Which acts and activities do leaders invest their time and intelligence in that should be raised well above their current level?
  • Create: Which acts and activities should leaders invest their time and intelligence in that they currently don’t undertake?

    ——  APPLY IT

    BRING A REAL PROBLEM.
    LEAVE WITH A STRATEGY.

    Reading about blue ocean strategy is one thing. Applying it to your own business is another. Two programs take you through the process step by step, on a real challenge of your own.

    ——  SELF-PACED

    BLUE OCEAN CREATION PROGRAM

    A proprietary AI-guided workspace where blue ocean tools come to life on your business, and an online course to learn the concepts as you apply them. Get a clear direction to grow your business, increase revenue, and unlock new markets. Best if you want to move at your own pace and start immediately.

    ——  LIVE COHORT

    BLUE OCEAN STRATEGY PRACTITIONER PROGRAM

    Apply Blue Ocean Strategy to a real situation: an organizational strategy, a business of your own, or a client engagement, with expert feedback at every step. Leave with a growth roadmap and the momentum and confidence to implement it.