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Red Ocean vs Blue Ocean Strategy -
Value Innovation
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Strategy Canvas
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Buyer Utility Map
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Three Tiers of Noncustomers
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Six Paths Framework
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Four Actions Framework
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ERRC Grid
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Pioneer Migrator Settler Map
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Price Corridor of the Mass
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Sequence of Creating a Blue Ocean
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Five Steps to a Blue Ocean Shift
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Three Components of Blue Ocean Shift -
Three Components of Humanness
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Four Hurdles to Strategy Execution
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Fair Process
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Tipping Point Leadership
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Blue Ocean Vs Conventional Leadership
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Leadership Canvas
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Blue Ocean Leadership Grid
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Four-Step Blue Ocean Leadership Process
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Cost of Disengaged Employees
PIONEER MIGRATOR SETTLER MAP
A useful exercise for a corporate management team pursuing profitable growth is to plot the company’s current and planned portfolios on the Pioneer-Migrator-Settler Map created by Chan Kim and Renée Mauborgne.
Assessing your product/service offerings according to how much innovative value they offer buyers lets you see how strategically vulnerable or healthy your portfolio really is. The pioneer-migrator-setter map is divided into three segments: pioneers, migrators, and settlers.
© Chan Kim & Renée Mauborgne. All rights reserved.
Settlers are defined as me-too businesses, migrators are business offerings better than most in the marketplace, and a company’s pioneers are the businesses that offer unprecedented value. These are a company’s blue ocean strategic moves and are the most powerful sources of profitable growth. They are the only ones with a mass following of customers.
The pioneer-migrator-settler map tool guides you to target the area where you have the most to gain by the blue ocean journey and helps you select the right scope for your blue ocean initiative.
Pioneer Migrator Settler Map example:
Select the Right Strategic Initiatives to Plan Your Company’s Future Growth
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Red Ocean vs Blue Ocean Strategy
-
Value Innovation
-
Strategy Canvas
-
Buyer Utility Map
-
Three Tiers of Noncustomers
-
Six Paths Framework
-
Four Actions Framework
-
ERRC Grid
-
Pioneer Migrator Settle Map
-
Price Corridor of the Mass
-
Sequence of Creating a Blue Ocean
-
Five Steps to a Blue Ocean Shift
-
Three Components of Blue Ocean Shift
-
Three Components of Humanness
-
Four Hurdles to Strategy Execution
-
Fair Process
-
Tipping Point Leadership
-
Blue Ocean Vs Conventional Leadership
-
Leadership Canvas
-
Blue Ocean Leadership Grid
-
Four-Step Blue Ocean Leadership Process
-
Cost of Disengaged Employees
The Blue Ocean Strategy Practitioner Program
Shift your strategic perspective, apply blue ocean tools to your business, and unlock new growth opportunities.
"The Blue Ocean Strategy Practitioner Program was an enlightening journey for me. It equipped me with tools to approach market challenges creatively."
A 6-week live virtual program that helps business owners, senior leaders, and consultants move from strategic uncertainty and mounting competitive pressure to clarity, confidence, and a compelling strategy that stands out in the age of AI.